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Conference Paper: The influence of positive affect on regulatory depletion

TitleThe influence of positive affect on regulatory depletion
Authors
KeywordsBusiness and economics
Marketing and purchasing consumer education and protection
Issue Date2007
PublisherAssociation for Consumer Research.
Citation
Meeting of the Association for Consumer Research (ACR 2007), Memphis, TN., October 2007. In Advances in Consumer Research, 2007, v. 34, p. 351-354 How to Cite?
AbstractTwo studies examine the influence of positive affect on the regulatory depletion effect, which refers to the reduction in the performance on a persistence task after completing an initially depleting task. This effect was moderated by participants’ primed affect. Depleted participants were more persistent when affect was positive than when it was neutral, whereas non-depleted participants exhibited less persistence when affect was positive than neutral. These outcomes are explained in terms of a resource monitoring process.
Persistent Identifierhttp://hdl.handle.net/10722/140767
ISSN
2005 Impact Factor: 0.031
2015 SCImago Journal Rankings: 0.153

 

DC FieldValueLanguage
dc.contributor.authorWan, EWen_US
dc.contributor.authorIsen, Aen_US
dc.contributor.authorSternthal, Ben_US
dc.date.accessioned2011-09-23T06:18:48Z-
dc.date.available2011-09-23T06:18:48Z-
dc.date.issued2007en_US
dc.identifier.citationMeeting of the Association for Consumer Research (ACR 2007), Memphis, TN., October 2007. In Advances in Consumer Research, 2007, v. 34, p. 351-354en_US
dc.identifier.issn0098-9258en_US
dc.identifier.urihttp://hdl.handle.net/10722/140767-
dc.description.abstractTwo studies examine the influence of positive affect on the regulatory depletion effect, which refers to the reduction in the performance on a persistence task after completing an initially depleting task. This effect was moderated by participants’ primed affect. Depleted participants were more persistent when affect was positive than when it was neutral, whereas non-depleted participants exhibited less persistence when affect was positive than neutral. These outcomes are explained in terms of a resource monitoring process.en_US
dc.languageengen_US
dc.publisherAssociation for Consumer Research.en_US
dc.relation.ispartofAdvances in Consumer Researchen_US
dc.subjectBusiness and economics-
dc.subjectMarketing and purchasing consumer education and protection-
dc.titleThe influence of positive affect on regulatory depletionen_US
dc.typeConference_Paperen_US
dc.identifier.emailWan, EW: ewan@business.hku.hk, ewwan@hkucc.hku.hken_US
dc.identifier.authorityWan, EW=rp01105en_US
dc.description.naturelink_to_OA_fulltext-
dc.identifier.hkuros192734en_US
dc.identifier.volume34en_US
dc.identifier.spage351en_US
dc.identifier.epage354en_US
dc.publisher.placeUnited States-
dc.description.otherMeeting of the Association for Consumer Research (ACR 2007), Memphis, TN., October 2007. In Advances in Consumer Research, 2007, v. 34, p. 351-354-

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