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Article: Divorcing localization from the divergence paradigm: Localization of chinese life insurance practice and its implications

TitleDivorcing localization from the divergence paradigm: Localization of chinese life insurance practice and its implications
Authors
KeywordsChina
convergence
divergence
globalization
institutional isomorphism
localization
world culture
Issue Date2011
PublisherSage Publications Ltd. The Journal's web site is located at http://www.sagepub.co.uk/journal.aspx?pid=105605
Citation
International Sociology, 2011, v. 26 n. 3, p. 346-363 How to Cite?
AbstractThis article challenges conventional assumptions associating localization with cultural divergence. Based on ethnographic research of the life insurance business in China, it explores how localization may intertwine with homogenization, and why it may not subvert cultural hegemony. The data illustrate how transnational life insurers disseminated new practices and new ideas to the Chinese population; how they localized their practices according to local conditions; and how the newly emerged domestic insurers imitated and deviated from the organizational practices of the transnational firms. Borrowing insights from institutional theories, the article analyses why an initial divergence of product lines and marketing strategies between transnational and domestic life insurers soon disappeared, and why homogenizing dynamics took place. The article argues that localization is by no means a guarantee, nor an indicator, of divergence, and the so-called 'two-way street' of cultural flows between the global and the local are far from balanced. © The Author(s) 2011.
Persistent Identifierhttp://hdl.handle.net/10722/139683
ISSN
2015 Impact Factor: 0.621
2015 SCImago Journal Rankings: 0.649
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorChan, CSCen_HK
dc.date.accessioned2011-09-23T05:54:15Z-
dc.date.available2011-09-23T05:54:15Z-
dc.date.issued2011en_HK
dc.identifier.citationInternational Sociology, 2011, v. 26 n. 3, p. 346-363en_HK
dc.identifier.issn0268-5809en_HK
dc.identifier.urihttp://hdl.handle.net/10722/139683-
dc.description.abstractThis article challenges conventional assumptions associating localization with cultural divergence. Based on ethnographic research of the life insurance business in China, it explores how localization may intertwine with homogenization, and why it may not subvert cultural hegemony. The data illustrate how transnational life insurers disseminated new practices and new ideas to the Chinese population; how they localized their practices according to local conditions; and how the newly emerged domestic insurers imitated and deviated from the organizational practices of the transnational firms. Borrowing insights from institutional theories, the article analyses why an initial divergence of product lines and marketing strategies between transnational and domestic life insurers soon disappeared, and why homogenizing dynamics took place. The article argues that localization is by no means a guarantee, nor an indicator, of divergence, and the so-called 'two-way street' of cultural flows between the global and the local are far from balanced. © The Author(s) 2011.en_HK
dc.languageengen_US
dc.publisherSage Publications Ltd. The Journal's web site is located at http://www.sagepub.co.uk/journal.aspx?pid=105605en_HK
dc.relation.ispartofInternational Sociologyen_HK
dc.rightsInternational Sociology. Copyright © Sage Publications Ltd.-
dc.subjectChinaen_HK
dc.subjectconvergenceen_HK
dc.subjectdivergenceen_HK
dc.subjectglobalizationen_HK
dc.subjectinstitutional isomorphismen_HK
dc.subjectlocalizationen_HK
dc.subjectworld cultureen_HK
dc.titleDivorcing localization from the divergence paradigm: Localization of chinese life insurance practice and its implicationsen_HK
dc.typeArticleen_HK
dc.identifier.emailChan, CSC: cherisch@hku.hken_HK
dc.identifier.authorityChan, CSC=rp00617en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1177/0268580910392261en_HK
dc.identifier.scopuseid_2-s2.0-79955800619en_HK
dc.identifier.hkuros192998en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-79955800619&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume26en_HK
dc.identifier.issue3en_HK
dc.identifier.spage346en_HK
dc.identifier.epage363en_HK
dc.identifier.eissn1461-7242-
dc.identifier.isiWOS:000290474700005-
dc.publisher.placeUnited Kingdomen_HK
dc.identifier.scopusauthoridChan, CSC=36005719500en_HK

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