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Article: Whiskey Culture seen from Suntory’s Television Commercials

TitleWhiskey Culture seen from Suntory’s Television Commercials
三得利的電視廣告和洋酒文化
Authors
Keywords三得利
電視廣告
洋酒文化
洋酒新生活方式
Issue Date2007
PublisherBeijing Dui Wai Mao Yi Xue Yuan (北京對外貿易學院). The Journal's web site is located at http://ryxxyyj.periodicals.net.cn/
Citation
Nihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research), 2007, n. 6, p. 60-67 How to Cite?
日語學習與研究, 2007, n. 6, p. 60-67 How to Cite?
Abstract本文依據國際日本文化研究中心構建的'全日本廣告協議會ACC獎(All Japan Radio and Television Commercials Confederation)電視廣告數據庫'中日本一家跨國飲料集團三得利公司所制作的洋酒電視廣告,考察了它如何通過電視廣告提示新時代的新生活方式,創造一種影響人們社會意識和價值觀的廣告洋酒文化,激起日本消費者的共同向往,從而使起源于西方的威士忌、葡萄酒等洋酒深深扎根到日本人的飲食文化中.
Persistent Identifierhttp://hdl.handle.net/10722/134939
ISSN

 

DC FieldValueLanguage
dc.contributor.authorWu, Yen_US
dc.date.accessioned2011-07-27T01:24:39Z-
dc.date.available2011-07-27T01:24:39Z-
dc.date.issued2007en_US
dc.identifier.citationNihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research), 2007, n. 6, p. 60-67zh_HK
dc.identifier.citation日語學習與研究, 2007, n. 6, p. 60-67-
dc.identifier.issn1002-4395en_US
dc.identifier.urihttp://hdl.handle.net/10722/134939-
dc.description.abstract本文依據國際日本文化研究中心構建的'全日本廣告協議會ACC獎(All Japan Radio and Television Commercials Confederation)電視廣告數據庫'中日本一家跨國飲料集團三得利公司所制作的洋酒電視廣告,考察了它如何通過電視廣告提示新時代的新生活方式,創造一種影響人們社會意識和價值觀的廣告洋酒文化,激起日本消費者的共同向往,從而使起源于西方的威士忌、葡萄酒等洋酒深深扎根到日本人的飲食文化中.zh_HK
dc.languagechien_US
dc.publisherBeijing Dui Wai Mao Yi Xue Yuan (北京對外貿易學院). The Journal's web site is located at http://ryxxyyj.periodicals.net.cn/zh_HK
dc.relation.ispartofNihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research)zh_HK
dc.relation.ispartof日語學習與研究-
dc.subject三得利zh_HK
dc.subject電視廣告zh_HK
dc.subject洋酒文化zh_HK
dc.subject洋酒新生活方式zh_HK
dc.titleWhiskey Culture seen from Suntory’s Television Commercialsen_US
dc.title三得利的電視廣告和洋酒文化zh_HK
dc.typeArticleen_US
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1002-4395&volume=&issue=6&spage=60&epage=67&date=2007&atitle=Whiskey+Culture+seen+from+Suntory’s+Television+Commercialsen_US
dc.identifier.emailWu, Y: ywua2000@hku.hk, ywua@graduate.hku.hken_US
dc.identifier.hkuros188337en_US
dc.identifier.issue6-
dc.identifier.spage60en_US
dc.identifier.epage67en_US
dc.publisher.placeBeijing (北京)-

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