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postgraduate thesis: Enhancement of competitiveness of established regional shopping centres by effective marketing strategies: acase study of Dragon Centre

TitleEnhancement of competitiveness of established regional shopping centres by effective marketing strategies: acase study of Dragon Centre
Authors
Issue Date2007
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Tam, K. J. [譚景康]. (2007). Enhancement of competitiveness of established regional shopping centres by effective marketing strategies : a case study of Dragon Centre. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4500947
DegreeMaster of Housing Management
SubjectShopping centers - China - Hong Kong - Marketing.
Dept/ProgramHousing Management

 

DC FieldValueLanguage
dc.contributor.authorTam, King-hong, Johnny.-
dc.contributor.author譚景康.-
dc.date.issued2007-
dc.identifier.citationTam, K. J. [譚景康]. (2007). Enhancement of competitiveness of established regional shopping centres by effective marketing strategies : a case study of Dragon Centre. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4500947-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B45009478-
dc.subject.lcshShopping centers - China - Hong Kong - Marketing.-
dc.titleEnhancement of competitiveness of established regional shopping centres by effective marketing strategies: acase study of Dragon Centre-
dc.typePG_Thesis-
dc.identifier.hkulb4500947-
dc.description.thesisnameMaster of Housing Management-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineHousing Management-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4500947-
dc.date.hkucongregation2008-

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