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postgraduate thesis: The challenge of marketing new shopping centres in Hong Kong: a case study of Olympian City 2
| Title | The challenge of marketing new shopping centres in Hong Kong: a case study of Olympian City 2 |
|---|---|
| Authors | |
| Issue Date | 2005 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Yuen, W. W. [阮慧儀]. (2005). The challenge of marketing new shopping centres in Hong Kong : a case study of Olympian City 2. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4500832 |
| Degree | Master of Housing Management |
| Subject | Shopping centers - China - Hong Kong - Marketing - Case studies. |
| Dept/Program | Housing Management |
| Persistent Identifier | http://hdl.handle.net/10722/131132 |
| HKU Library Item ID | b4500832 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yuen, Wai-yi, Winnie. | - |
| dc.contributor.author | 阮慧儀. | - |
| dc.date.issued | 2005 | - |
| dc.identifier.citation | Yuen, W. W. [阮慧儀]. (2005). The challenge of marketing new shopping centres in Hong Kong : a case study of Olympian City 2. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4500832 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/131132 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B45008322 | - |
| dc.subject.lcsh | Shopping centers - China - Hong Kong - Marketing - Case studies. | - |
| dc.title | The challenge of marketing new shopping centres in Hong Kong: a case study of Olympian City 2 | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b4500832 | - |
| dc.description.thesisname | Master of Housing Management | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Housing Management | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b4500832 | - |
| dc.date.hkucongregation | 2005 | - |
| dc.identifier.mmsid | 991030770979703414 | - |