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postgraduate thesis: Changing stereotypes: linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising

TitleChanging stereotypes: linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising
Authors
Issue Date1995
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chan, Y. G. [陳妍齡]. (1995). Changing stereotypes : linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.
DegreeMaster of Philosophy
SubjectTelevision advertising - China - Hong Kong.
Women in mass media - China - Hong Kong.
Sociolinguistics.
Semiotics.
Women in advertising.
Television - Semiotics.
Television advertising.
Dept/ProgramEnglish

 

DC FieldValueLanguage
dc.contributor.authorChan, Yin-ling, Grace.-
dc.contributor.author陳妍齡.-
dc.date.issued1995-
dc.identifier.citationChan, Y. G. [陳妍齡]. (1995). Changing stereotypes : linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.source.urihttp://hub.hku.hk/bib/B17545493-
dc.subject.lcshTelevision advertising - China - Hong Kong.-
dc.subject.lcshWomen in mass media - China - Hong Kong.-
dc.subject.lcshSociolinguistics.-
dc.subject.lcshSemiotics.-
dc.subject.lcshWomen in advertising.-
dc.subject.lcshTelevision - Semiotics.-
dc.subject.lcshTelevision advertising.-
dc.titleChanging stereotypes: linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising-
dc.typePG_Thesis-
dc.identifier.hkulb1754549-
dc.description.thesisnameMaster of Philosophy-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineEnglish-
dc.description.natureabstract-
dc.date.hkucongregation1996-

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