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Conference Paper: Adoption of identity theft countermeasures and its impact on market value of global firms

TitleAdoption of identity theft countermeasures and its impact on market value of global firms
Authors
Issue Date2009
Citation
The 8th Workshop on eBusiness (WEB 2009), Phoenix, AZ., 15 December 2009. In Proceedings of Workshop on e-Business, 2009 How to Cite?
AbstractIdentity thefts have long plagued the e‐commerce industry. Many companies have considered adopting relevant countermeasures. Using the event study methodology, this research analyzes the returns of investment of such adoption. The research results show that announcements associated with US companies and the financial services industry are rewarded more generously by investors. This research may contribute to the understanding of market return of adoption of anti‐identity theft measures and thus facilitate industrial practitioners to make better investment decisions about such measures. Apart from traditional CAPM model, which has been widely adopted in the IS literature, we also use the Fama‐French 3‐factor model and another model that considers global market movements to support the findings. This research aims to enrich the growing event study literature in the IS area and provide useful guidelines regarding adoption of anti‐identity theft measures for companies.
DescriptionTheme of the Workshop: Exploring the grand challenges for next generation e-business
Session - Grand Canyon 6: E‐Business Strategies
Persistent Identifierhttp://hdl.handle.net/10722/129972

 

DC FieldValueLanguage
dc.contributor.authorLeung, ACMen_US
dc.contributor.authorBose, Ien_US
dc.date.accessioned2010-12-23T08:44:58Z-
dc.date.available2010-12-23T08:44:58Z-
dc.date.issued2009en_US
dc.identifier.citationThe 8th Workshop on eBusiness (WEB 2009), Phoenix, AZ., 15 December 2009. In Proceedings of Workshop on e-Business, 2009en_US
dc.identifier.urihttp://hdl.handle.net/10722/129972-
dc.descriptionTheme of the Workshop: Exploring the grand challenges for next generation e-business-
dc.descriptionSession - Grand Canyon 6: E‐Business Strategies-
dc.description.abstractIdentity thefts have long plagued the e‐commerce industry. Many companies have considered adopting relevant countermeasures. Using the event study methodology, this research analyzes the returns of investment of such adoption. The research results show that announcements associated with US companies and the financial services industry are rewarded more generously by investors. This research may contribute to the understanding of market return of adoption of anti‐identity theft measures and thus facilitate industrial practitioners to make better investment decisions about such measures. Apart from traditional CAPM model, which has been widely adopted in the IS literature, we also use the Fama‐French 3‐factor model and another model that considers global market movements to support the findings. This research aims to enrich the growing event study literature in the IS area and provide useful guidelines regarding adoption of anti‐identity theft measures for companies.-
dc.languageengen_US
dc.relation.ispartofProceedings of Workshop on e-Business (WEB 2009)en_US
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleAdoption of identity theft countermeasures and its impact on market value of global firmsen_US
dc.typeConference_Paperen_US
dc.identifier.emailLeung, ACM: alvincm22@hkusua.hku.hken_US
dc.identifier.emailBose, I: bose@business.hku.hk-
dc.identifier.authorityBose, I=rp01041en_US
dc.description.naturepostprint-
dc.identifier.hkuros177566en_US
dc.description.otherThe 8th Workshop on eBusiness (WEB 2009), Phoenix, AZ., 15 December 2009. In Proceedings of Workshop on e-Business, 2009-

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