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Conference Paper: Tug of war between the retailers and consumers: the phenomenon of group purchase in China

TitleTug of war between the retailers and consumers: the phenomenon of group purchase in China
Authors
KeywordsElectronic commerce
Group purchase
Supply chain
Consumer behavior
Issue Date2009
Citation
The 9th International Conference on Electronic Business (ICEB 2009), Macau, 30 November-4 December 2009. In Proceedings of ICEB, 2009, p. 855-863 How to Cite?
AbstractRetailing shops are the contact points between customers and supply chain. On one hand, the retailers need to satisfy the customers by providing the right and enough products to ensure the service level; on the other hand, the retailers also need to minimize the costs while satisfying the customers. This paper uses a case study of GOME is to illustrate Tuangou, a relatively new phenonmenon that has spread rapidly in China, and to show how the company responded to the group purchasing shoppers. The case presents a tug of war happening between the retailers and consumers. The implications of Tuangou to the stakeholders in group purchase are also discussed.
Persistent Identifierhttp://hdl.handle.net/10722/129970

 

DC FieldValueLanguage
dc.contributor.authorYen, Ben_US
dc.contributor.authorHuang, Men_US
dc.date.accessioned2010-12-23T08:44:57Z-
dc.date.available2010-12-23T08:44:57Z-
dc.date.issued2009en_US
dc.identifier.citationThe 9th International Conference on Electronic Business (ICEB 2009), Macau, 30 November-4 December 2009. In Proceedings of ICEB, 2009, p. 855-863en_US
dc.identifier.urihttp://hdl.handle.net/10722/129970-
dc.description.abstractRetailing shops are the contact points between customers and supply chain. On one hand, the retailers need to satisfy the customers by providing the right and enough products to ensure the service level; on the other hand, the retailers also need to minimize the costs while satisfying the customers. This paper uses a case study of GOME is to illustrate Tuangou, a relatively new phenonmenon that has spread rapidly in China, and to show how the company responded to the group purchasing shoppers. The case presents a tug of war happening between the retailers and consumers. The implications of Tuangou to the stakeholders in group purchase are also discussed.-
dc.languageengen_US
dc.relation.ispartofProceedings of the 9th International Conference on Electronic Business-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectElectronic commerce-
dc.subjectGroup purchase-
dc.subjectSupply chain-
dc.subjectConsumer behavior-
dc.titleTug of war between the retailers and consumers: the phenomenon of group purchase in Chinaen_US
dc.typeConference_Paperen_US
dc.identifier.emailYen, B: benyen@business.hku.hken_US
dc.identifier.emailHuang, M: minyihuang@acrc.org.hken_US
dc.description.naturepostprint-
dc.identifier.scopuseid_2-s2.0-84873565193-
dc.identifier.hkuros176414en_US
dc.identifier.spage855-
dc.identifier.epage863-
dc.description.otherThe 9th International Conference on Electronic Business (ICEB 2009), Macau, 30 November-4 December 2009. In Proceedings of ICEB, 2009, p. 855-863-

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