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Conference Paper: Retailer acceptance of consumer LED group buying from a stakeholder influence strategy perspective

TitleRetailer acceptance of consumer LED group buying from a stakeholder influence strategy perspective
Authors
KeywordsBusiness strategy
Group buying
Retail industry
Web 2.0
Issue Date2010
PublisherAIS Electronic Library (AISeL)
Citation
The 14th Pacific Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan, 9-12 July 2010. In PACIS 2010 Proceedings, 2010, p. 1626-1633 How to Cite?
AbstractThe Internet has brought a new way of collaboration among consumers to the door steps of retailers. Existing studies have assumed that retailers play an active role and focused on discussing how retailers can make good use of Web 2.0 to develop new business models, however little has been done to address what retailers should do if being forced to cope with changes. This paper, based on a stakeholder influence strategy perspective, studies how the structural relationship factors have influenced retailers' strategic decisions on whether or not to accommodate a consumer led group buying behaviour in China, Tuangou. Tuangou refers to the phenomenon that a group of web users are organized using the Internet and physically approach the retailers together to negotiate for a discount for a particular product or service by using their collective bargaining power. This paper provides a useful initial roadmap to understanding how the pressures from different stakeholders might influence a retailer's decision-making at the Web2.0 age. It also develops propositions to conceptualise the relationship between structural factors and decision outcomes. This paper offers an explanation of why retailers make different decisions to cope with Tuangou activities and concludes with a plan for future studies.
DescriptionPaper no. 157
Persistent Identifierhttp://hdl.handle.net/10722/129967
References

 

DC FieldValueLanguage
dc.contributor.authorHuang, Men_HK
dc.contributor.authorYen, Ben_HK
dc.date.accessioned2010-12-23T08:44:57Z-
dc.date.available2010-12-23T08:44:57Z-
dc.date.issued2010en_HK
dc.identifier.citationThe 14th Pacific Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan, 9-12 July 2010. In PACIS 2010 Proceedings, 2010, p. 1626-1633en_US
dc.identifier.urihttp://hdl.handle.net/10722/129967-
dc.descriptionPaper no. 157-
dc.description.abstractThe Internet has brought a new way of collaboration among consumers to the door steps of retailers. Existing studies have assumed that retailers play an active role and focused on discussing how retailers can make good use of Web 2.0 to develop new business models, however little has been done to address what retailers should do if being forced to cope with changes. This paper, based on a stakeholder influence strategy perspective, studies how the structural relationship factors have influenced retailers' strategic decisions on whether or not to accommodate a consumer led group buying behaviour in China, Tuangou. Tuangou refers to the phenomenon that a group of web users are organized using the Internet and physically approach the retailers together to negotiate for a discount for a particular product or service by using their collective bargaining power. This paper provides a useful initial roadmap to understanding how the pressures from different stakeholders might influence a retailer's decision-making at the Web2.0 age. It also develops propositions to conceptualise the relationship between structural factors and decision outcomes. This paper offers an explanation of why retailers make different decisions to cope with Tuangou activities and concludes with a plan for future studies.en_HK
dc.languageengen_US
dc.publisherAIS Electronic Library (AISeL)-
dc.relation.ispartofPACIS 2010 - 14th Pacific Asia Conference on Information Systemsen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectBusiness strategyen_HK
dc.subjectGroup buyingen_HK
dc.subjectRetail industryen_HK
dc.subjectWeb 2.0en_HK
dc.titleRetailer acceptance of consumer LED group buying from a stakeholder influence strategy perspectiveen_HK
dc.typeConference_Paperen_HK
dc.identifier.emailYen, B: benyen@hkucc.hku.hken_HK
dc.identifier.authorityYen, B=rp01121en_HK
dc.description.naturepublished_or_final_version-
dc.identifier.scopuseid_2-s2.0-84856004833en_HK
dc.identifier.hkuros176412en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-84856004833&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.spage1626en_HK
dc.identifier.epage1633en_HK
dc.description.otherThe 14th Pacific Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan, 9-12 July 2010. In PACIS 2010 Proceedings, 2010, p. 1626-1633-
dc.identifier.scopusauthoridHuang, M=7404260073en_HK
dc.identifier.scopusauthoridYen, B=7102564239en_HK

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