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Article: A comparative study of individual acceptance of instant messaging in the US and China: A structural equation modeling approach

TitleA comparative study of individual acceptance of instant messaging in the US and China: A structural equation modeling approach
Authors
KeywordsCulture
Factorial invariance
Instant messaging
Perceived critical mass
Perceived enjoyment
Perceived usefulness
Relationship commitment
Structural equation modeling
Issue Date2010
PublisherAssociation for Information Systems. The Journal's web site is located at http://cais.isworld.org/
Citation
Communications Of The Association For Information Systems, 2010, v. 26 n. 1, p. article no. 2, 85-106 How to Cite?
AbstractThe use of computer-mediated communication technology across different countries and cultures is under-investigated in information systems (IS) research. The measurement equivalence issue in cross-cultural IS studies has also not been addressed adequately. This study applies a rigorous structural equation modeling approach (SEM) to compare differences between two groups of college students in the United States and China, by adapting a research model that explains an individual's use of Instant Messaging (IM). After achieving measurement equivalence across the two groups using SEM, we found that, in their behavioral intention to use IM, Chinese students paid more attention to the effect of perceived enjoyment, while Americans placed more emphasis on perceived usefulness. We found that relationship commitment was more salient in explaining perceived enjoyment for Chinese than for Americans. We also found that the effects of perceived critical mass on perceived enjoyment and perceived usefulness were stronger for Americans than for Chinese. Contrary to our hypothesis, we found that the effect of relationship commitment on perceived usefulness was stronger for Americans than for Chinese. Implications for research and practice are discussed. © 2010 by the authors.
Persistent Identifierhttp://hdl.handle.net/10722/129443
ISSN
2015 SCImago Journal Rankings: 0.483
References

 

DC FieldValueLanguage
dc.contributor.authorLi, Den_HK
dc.contributor.authorChau, PYKen_HK
dc.contributor.authorvan Slyke, Cen_HK
dc.date.accessioned2010-12-23T08:37:20Z-
dc.date.available2010-12-23T08:37:20Z-
dc.date.issued2010en_HK
dc.identifier.citationCommunications Of The Association For Information Systems, 2010, v. 26 n. 1, p. article no. 2, 85-106en_HK
dc.identifier.issn1529-3181en_HK
dc.identifier.urihttp://hdl.handle.net/10722/129443-
dc.description.abstractThe use of computer-mediated communication technology across different countries and cultures is under-investigated in information systems (IS) research. The measurement equivalence issue in cross-cultural IS studies has also not been addressed adequately. This study applies a rigorous structural equation modeling approach (SEM) to compare differences between two groups of college students in the United States and China, by adapting a research model that explains an individual's use of Instant Messaging (IM). After achieving measurement equivalence across the two groups using SEM, we found that, in their behavioral intention to use IM, Chinese students paid more attention to the effect of perceived enjoyment, while Americans placed more emphasis on perceived usefulness. We found that relationship commitment was more salient in explaining perceived enjoyment for Chinese than for Americans. We also found that the effects of perceived critical mass on perceived enjoyment and perceived usefulness were stronger for Americans than for Chinese. Contrary to our hypothesis, we found that the effect of relationship commitment on perceived usefulness was stronger for Americans than for Chinese. Implications for research and practice are discussed. © 2010 by the authors.en_HK
dc.languageengen_US
dc.publisherAssociation for Information Systems. The Journal's web site is located at http://cais.isworld.org/en_HK
dc.relation.ispartofCommunications of the Association for Information Systemsen_HK
dc.subjectCultureen_HK
dc.subjectFactorial invarianceen_HK
dc.subjectInstant messagingen_HK
dc.subjectPerceived critical massen_HK
dc.subjectPerceived enjoymenten_HK
dc.subjectPerceived usefulnessen_HK
dc.subjectRelationship commitmenten_HK
dc.subjectStructural equation modelingen_HK
dc.titleA comparative study of individual acceptance of instant messaging in the US and China: A structural equation modeling approachen_HK
dc.typeArticleen_HK
dc.identifier.emailChau, PYK: pykchau@hkucc.hku.hken_HK
dc.identifier.authorityChau, PYK=rp01052en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.scopuseid_2-s2.0-77953057566en_HK
dc.identifier.hkuros177287en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-77953057566&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume26en_HK
dc.identifier.issue1en_HK
dc.identifier.spagearticle no. 2, 85en_HK
dc.identifier.epage106en_HK
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridLi, D=13805539900en_HK
dc.identifier.scopusauthoridChau, PYK=7102267201en_HK
dc.identifier.scopusauthoridvan Slyke, C=6602972662en_HK

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