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Postgraduate Thesis: A study of marketing strategy of shopping centre for customer retention in Hong Kong
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TitleA study of marketing strategy of shopping centre for customer retention in Hong Kong
 
AuthorsChu, Ka-wai
朱嘉慧
 
Issue Date2009
 
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
 
DegreeMaster of Housing Management
 
SubjectShopping centers - China - Hong Kong - Marketing.
 
Dept/ProgramHousing Management
 
DOIhttp://dx.doi.org/10.5353/th_b4440065
 
DC FieldValue
dc.contributor.authorChu, Ka-wai
 
dc.contributor.author朱嘉慧
 
dc.date.hkucongregation2010
 
dc.date.issued2009
 
dc.description.naturepublished_or_final_version
 
dc.description.thesisdisciplineHousing Management
 
dc.description.thesislevelmaster's
 
dc.description.thesisnameMaster of Housing Management
 
dc.identifier.doihttp://dx.doi.org/10.5353/th_b4440065
 
dc.identifier.hkulb4440065
 
dc.languageeng
 
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)
 
dc.relation.ispartofHKU Theses Online (HKUTO)
 
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.
 
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License
 
dc.source.urihttp://hub.hku.hk/bib/B44400652
 
dc.subject.lcshShopping centers - China - Hong Kong - Marketing.
 
dc.titleA study of marketing strategy of shopping centre for customer retention in Hong Kong
 
dc.typePG_Thesis
 
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