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postgraduate thesis: A study of marketing strategy of shopping centre for customer retention in Hong Kong

TitleA study of marketing strategy of shopping centre for customer retention in Hong Kong
Authors
Issue Date2009
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
DegreeMaster of Housing Management
SubjectShopping centers - China - Hong Kong - Marketing.
Dept/ProgramHousing Management

 

DC FieldValueLanguage
dc.contributor.authorChu, Ka-wai-
dc.contributor.author朱嘉慧-
dc.date.issued2009-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B44400652-
dc.subject.lcshShopping centers - China - Hong Kong - Marketing.-
dc.titleA study of marketing strategy of shopping centre for customer retention in Hong Kong-
dc.typePG_Thesis-
dc.identifier.hkulb4440065-
dc.description.thesisnameMaster of Housing Management-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineHousing Management-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4440065-
dc.date.hkucongregation2010-

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