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Conference Paper: Is more knowledge always better? The effect of knowledge breadth and depth on new product performance

TitleIs more knowledge always better? The effect of knowledge breadth and depth on new product performance
Authors
Sheng, SZhou, KZLi, JJ
Issue Date2009
PublisherAmerican Marketing Association.
Citation
The 2009 American Marketing Association Educators’ Conference, Chicago, IL., 6-8 August 2009. How to Cite?
DescriptionSession 1.6: Knowledge and New Product Development
Persistent Identifierhttp://hdl.handle.net/10722/127333

 

DC FieldValueLanguage
dc.contributor.authorSheng, Sen_HK
dc.contributor.authorZhou, KZen_HK
dc.contributor.authorLi, JJen_HK
dc.date.accessioned2010-10-31T13:19:25Z-
dc.date.available2010-10-31T13:19:25Z-
dc.date.issued2009en_HK
dc.identifier.citationThe 2009 American Marketing Association Educators’ Conference, Chicago, IL., 6-8 August 2009.en_HK
dc.identifier.urihttp://hdl.handle.net/10722/127333-
dc.descriptionSession 1.6: Knowledge and New Product Development-
dc.languageengen_HK
dc.publisherAmerican Marketing Association.-
dc.relation.ispartofAMA Summer Marketing Educators' Conference Proceedings-
dc.titleIs more knowledge always better? The effect of knowledge breadth and depth on new product performanceen_HK
dc.typeConference_Paperen_HK
dc.identifier.emailZhou, KZ: kevinzhou@business.hku.hken_HK
dc.identifier.emailLi, JJ: julieli@cityu.edu.hk-
dc.identifier.hkuros171789en_HK
dc.description.otherThe 2009 American Marketing Association Educators’ Conference, Chicago, IL., 6-8 August 2009.-

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