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Article: Suppressing feelings: A double-edged sword to consumer judgment and choice

TitleSuppressing feelings: A double-edged sword to consumer judgment and choice
Authors
KeywordsAdvertising and public relations psychology
Issue Date2009
PublisherElsevier Inc.. The Journal's web site is located at http://www.elsevier.com/wps/find/journaldescription.cws_home/713950/description#description
Citation
Journal Of Consumer Psychology, 2009, v. 19 n. 3, p. 427-439 How to Cite?
AbstractConsumers may suppress their feelings toward the attractive looks of products when they wish to minimize the influence of feelings on their judgments and choices. However, this research suggests that feeling suppression may result in a paradoxical reliance on feelings in product judgments and choices, especially when the product performance judgment is difficult to make. Findings from a series of experiments suggest that this paradoxical effect stems from the requisite resource input for feeling suppression and the consequent resource competition with functionality processing which then impairs product performance judgment. © 2009 Society for Consumer Psychology.
Persistent Identifierhttp://hdl.handle.net/10722/125570
ISSN
2015 Impact Factor: 2.009
2015 SCImago Journal Rankings: 2.973
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorQiu, Cen_HK
dc.contributor.authorLee, YHen_HK
dc.contributor.authorYeung, CWMen_HK
dc.date.accessioned2010-10-31T11:38:59Z-
dc.date.available2010-10-31T11:38:59Z-
dc.date.issued2009en_HK
dc.identifier.citationJournal Of Consumer Psychology, 2009, v. 19 n. 3, p. 427-439en_HK
dc.identifier.issn1057-7408en_HK
dc.identifier.urihttp://hdl.handle.net/10722/125570-
dc.description.abstractConsumers may suppress their feelings toward the attractive looks of products when they wish to minimize the influence of feelings on their judgments and choices. However, this research suggests that feeling suppression may result in a paradoxical reliance on feelings in product judgments and choices, especially when the product performance judgment is difficult to make. Findings from a series of experiments suggest that this paradoxical effect stems from the requisite resource input for feeling suppression and the consequent resource competition with functionality processing which then impairs product performance judgment. © 2009 Society for Consumer Psychology.en_HK
dc.languageengen_HK
dc.publisherElsevier Inc.. The Journal's web site is located at http://www.elsevier.com/wps/find/journaldescription.cws_home/713950/description#descriptionen_HK
dc.relation.ispartofJournal of Consumer Psychologyen_HK
dc.subjectAdvertising and public relations psychology-
dc.titleSuppressing feelings: A double-edged sword to consumer judgment and choiceen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1057-7408&volume=19 &issue=3&spage=427&epage=439&date=2009&atitle=Suppressing+feelings:+a+double-edged+sword+to+consumer+judgment+and+choiceen_HK
dc.identifier.emailQiu, C: cqiu@business.hku.hken_HK
dc.identifier.authorityQiu, C=rp01091en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.jcps.2009.04.004en_HK
dc.identifier.scopuseid_2-s2.0-68349127399en_HK
dc.identifier.hkuros173493en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-68349127399&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume19en_HK
dc.identifier.issue3en_HK
dc.identifier.spage427en_HK
dc.identifier.epage439en_HK
dc.identifier.eissn1532-7663-
dc.identifier.isiWOS:000273891700020-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridQiu, C=23490209700en_HK
dc.identifier.scopusauthoridLee, YH=13105803500en_HK
dc.identifier.scopusauthoridYeung, CWM=7201354117en_HK

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