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Article: Buyers-to-shoppers ratio of shopping malls: A probit study in Hong Kong

TitleBuyers-to-shoppers ratio of shopping malls: A probit study in Hong Kong
Authors
KeywordsBuyers-to-shoppers ratio
Probit model
Shopping mall
Issue Date2010
PublisherElsevier Ltd. The Journal's web site is located at http://www.elsevier.com/locate/jretconser
Citation
Journal Of Retailing And Consumer Services, 2010, v. 17 n. 5, p. 349-354 How to Cite?
AbstractBuyers-to-shoppers ratio (i.e. conversion rate) has long been one of the commonly adopted metrics in assessing retail performance of shopping malls, but it is almost always relied on interviews, consumer surveys, and questionnaires. These methods are intrinsically problematic in ascertaining the trustworthiness of the responses. This paper is probably the first objective study on the buyers-to-shoppers ratio based on actual observations in shopping malls in Hong Kong. A probit model is used to study factors affecting the ratio. The results show that consumer-surveys seriously over-estimate the ratio. © 2010 Elsevier Ltd.
Persistent Identifierhttp://hdl.handle.net/10722/125342
ISSN
2015 SCImago Journal Rankings: 0.669
References

 

DC FieldValueLanguage
dc.contributor.authorYim Yiu, Cen_HK
dc.contributor.authorCheong Ng, Hen_HK
dc.date.accessioned2010-10-31T11:25:45Z-
dc.date.available2010-10-31T11:25:45Z-
dc.date.issued2010en_HK
dc.identifier.citationJournal Of Retailing And Consumer Services, 2010, v. 17 n. 5, p. 349-354en_HK
dc.identifier.issn0969-6989en_HK
dc.identifier.urihttp://hdl.handle.net/10722/125342-
dc.description.abstractBuyers-to-shoppers ratio (i.e. conversion rate) has long been one of the commonly adopted metrics in assessing retail performance of shopping malls, but it is almost always relied on interviews, consumer surveys, and questionnaires. These methods are intrinsically problematic in ascertaining the trustworthiness of the responses. This paper is probably the first objective study on the buyers-to-shoppers ratio based on actual observations in shopping malls in Hong Kong. A probit model is used to study factors affecting the ratio. The results show that consumer-surveys seriously over-estimate the ratio. © 2010 Elsevier Ltd.en_HK
dc.languageengen_HK
dc.publisherElsevier Ltd. The Journal's web site is located at http://www.elsevier.com/locate/jretconseren_HK
dc.relation.ispartofJournal of Retailing and Consumer Servicesen_HK
dc.rightsNOTICE: this is the author’s version of a work that was accepted for publication in Journal of Retailing and Consumer Services. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in of Retailing and Consumer Services, 2010, v. 17 n. 5, p. 349-354. DOI: 10.1016/j.jretconser.2010.03.016-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectBuyers-to-shoppers ratioen_HK
dc.subjectProbit modelen_HK
dc.subjectShopping mallen_HK
dc.titleBuyers-to-shoppers ratio of shopping malls: A probit study in Hong Kongen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0969-6989&volume=17&issue=5&spage=349&epage=354&date=2010&atitle=Buyers-to-shoppers+ratio+of+shopping+malls:+a+probit+study+in+Hong+Kongen_HK
dc.identifier.emailYim Yiu, C: ecyyiu@hkucc.hku.hken_HK
dc.identifier.authorityYim Yiu, C=rp01035en_HK
dc.description.naturepostprint-
dc.identifier.doi10.1016/j.jretconser.2010.03.016en_HK
dc.identifier.scopuseid_2-s2.0-77955231067en_HK
dc.identifier.hkuros175589en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-77955231067&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume17en_HK
dc.identifier.issue5en_HK
dc.identifier.spage349en_HK
dc.identifier.epage354en_HK
dc.publisher.placeUnited Kingdomen_HK
dc.identifier.scopusauthoridYim Yiu, C=9248825800en_HK
dc.identifier.scopusauthoridCheong Ng, H=35788015800en_HK
dc.identifier.citeulike7063547-

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