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Book Chapter: Business Strategies For Mobile Marketing

TitleBusiness Strategies For Mobile Marketing
Authors
Bose, IChen, X
Issue Date2007
PublisherIGI Global.
Citation
Business Strategies For Mobile Marketing. In Encyclopedia Of Mobile Computing And Commerce, p. 96-101. Hershey, USA: IGI Global, 2007 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/121324

 

DC FieldValueLanguage
dc.contributor.authorBose, Ien_HK
dc.contributor.authorChen, Xen_HK
dc.date.accessioned2010-09-26T10:22:42Z-
dc.date.available2010-09-26T10:22:42Z-
dc.date.issued2007en_HK
dc.identifier.citationBusiness Strategies For Mobile Marketing. In Encyclopedia Of Mobile Computing And Commerce, p. 96-101. Hershey, USA: IGI Global, 2007en_HK
dc.identifier.urihttp://hdl.handle.net/10722/121324-
dc.languageengen_HK
dc.publisherIGI Global.en_HK
dc.relation.ispartofEncyclopedia Of Mobile Computing And Commerceen_HK
dc.titleBusiness Strategies For Mobile Marketingen_HK
dc.typeBook_Chapteren_HK
dc.identifier.emailBose, I: bose@business.hku.hken_HK
dc.identifier.emailChen, X: chenxi@business.hku.hken_HK
dc.identifier.authorityBose, I=rp01041en_HK
dc.identifier.hkuros129994en_HK
dc.identifier.spage96en_HK
dc.identifier.epage101en_HK

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