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Conference Paper: Web Mining-Based Objective Metrics for Measuring Website Navigability

TitleWeb Mining-Based Objective Metrics for Measuring Website Navigability
Authors
KeywordsWeb site design
Web log mining
Web site navigability
Issue Date2006
Citation
The International Conference on Information Systems (ICIS 2006), Milwaukee, WI, 2006 How to Cite?
AbstractWeb site design is critical to the success of electronic commerce and digital government. Effective design requires appropriate evaluation methods and measurement metrics. The current research examines Web site navigability, a fundamental structural aspect of Web site design. We define Web site navigability as the extent to which a visitor can use a Web site’s hyperlink structure to locate target contents successfully in an easy and efficient manner. We propose a systematic Web site navigability evaluation method built on Web mining techniques. To complement the subjective self-reported metrics commonly used by previous research, we develop three objective metrics for measuring Web site navigability on the basis of the Law of Surfing. We illustrate the use of the proposed methods and measurement metrics with two large Web sites.
Persistent Identifierhttp://hdl.handle.net/10722/112234

 

DC FieldValueLanguage
dc.contributor.authorFang, Xen_HK
dc.contributor.authorChau, MCLen_HK
dc.contributor.authorHu, PJen_HK
dc.contributor.authorYang, Zen_HK
dc.contributor.authorSheng, ORLen_HK
dc.date.accessioned2010-09-26T03:23:23Z-
dc.date.available2010-09-26T03:23:23Z-
dc.date.issued2006en_HK
dc.identifier.citationThe International Conference on Information Systems (ICIS 2006), Milwaukee, WI, 2006-
dc.identifier.urihttp://hdl.handle.net/10722/112234-
dc.description.abstractWeb site design is critical to the success of electronic commerce and digital government. Effective design requires appropriate evaluation methods and measurement metrics. The current research examines Web site navigability, a fundamental structural aspect of Web site design. We define Web site navigability as the extent to which a visitor can use a Web site’s hyperlink structure to locate target contents successfully in an easy and efficient manner. We propose a systematic Web site navigability evaluation method built on Web mining techniques. To complement the subjective self-reported metrics commonly used by previous research, we develop three objective metrics for measuring Web site navigability on the basis of the Law of Surfing. We illustrate the use of the proposed methods and measurement metrics with two large Web sites.-
dc.languageengen_HK
dc.relation.ispartofICIS 2006 Proceedingsen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectWeb site design-
dc.subjectWeb log mining-
dc.subjectWeb site navigability-
dc.titleWeb Mining-Based Objective Metrics for Measuring Website Navigabilityen_HK
dc.typeConference_Paperen_HK
dc.identifier.emailChau, MCL: mchau@business.hku.hken_HK
dc.identifier.authorityChau, MCL=rp01051en_HK
dc.description.naturepublished_or_final_version-
dc.identifier.scopuseid_2-s2.0-84870183317-
dc.identifier.hkuros137583en_HK

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