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Conference Paper: Determinants of brand equity in e-business: An exploratory study'
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TitleDeterminants of brand equity in e-business: An exploratory study'
 
AuthorsChau, PYK
Gwee, Y.T
Hui, K.L
 
Issue Date2002
 
CitationProceedings of the Twenty-Third International Conference on Information Systems (ICIS 2002), n. CD-ROM, p. 11 pages [How to Cite?]
 
DC FieldValue
dc.contributor.authorChau, PYK
 
dc.contributor.authorGwee, Y.T
 
dc.contributor.authorHui, K.L
 
dc.date.accessioned2010-09-26T03:22:29Z
 
dc.date.available2010-09-26T03:22:29Z
 
dc.date.issued2002
 
dc.identifier.citationProceedings of the Twenty-Third International Conference on Information Systems (ICIS 2002), n. CD-ROM, p. 11 pages [How to Cite?]
 
dc.identifier.hkuros81795
 
dc.identifier.issueCD-ROM
 
dc.identifier.spage11
 
dc.identifier.urihttp://hdl.handle.net/10722/112213
 
dc.identifier.volume, n. CD-ROM
 
dc.languageeng
 
dc.relation.ispartofProceedings of the Twenty-Third International Conference on Information Systems (ICIS 2002)
 
dc.titleDeterminants of brand equity in e-business: An exploratory study'
 
dc.typeConference_Paper
 
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