When Controlling Risk Risks Control: Communicating Health Risk Perceptions and Consumer Self-control


Grant Data
Project Title
When Controlling Risk Risks Control: Communicating Health Risk Perceptions and Consumer Self-control
Principal Investigator
Dr Wan, Wen Echo   (Principal investigator)
Co-Investigator(s)
Professor Durairaj Maheswaran   (Co-Investigator)
Dr Agrawal Nidhi   (Co-Investigator)
Duration
30
Start Date
2008-09-01
Completion Date
2011-02-28
Amount
412500
Conference Title
Presentation Title
Keywords
Health risk perception, self-control, regulatory resource depletion, self-positivity bias, affect regulation
Discipline
Marketing,Psychology
Panel
Humanities & Social Sciences (H)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 752908H
Grant Type
General Research Fund (GRF)
Funding Year
2008/2009
Status
Completed