Disentangling the Dual Impact of Affect on Product Judgment: The Role of Marketing Stimuli Characteristics


Grant Data
Project Title
Disentangling the Dual Impact of Affect on Product Judgment: The Role of Marketing Stimuli Characteristics
Principal Investigator
Dr Qiu, Cheng   (Principal investigator)
Co-Investigator(s)
Dr Yeung Catherine W.M.   (Co-Investigator)
Duration
30
Start Date
2008-09-15
Completion Date
2011-03-14
Amount
482185
Conference Title
Presentation Title
Keywords
Affect, Product Judgment, Information Processing Style, Experimental Research
Discipline
Marketing,Others - Administrative, Business and Social Studies (Obsolete)
Panel
Humanities & Social Sciences (H)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 750708H
Grant Type
General Research Fund (GRF)
Funding Year
2008/2009
Status
Completed