Disentangling the Dual Impact of Affect on Product Judgment: The Role of Marketing Stimuli Characteristics

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Grant Data
Project Title
Disentangling the Dual Impact of Affect on Product Judgment: The Role of Marketing Stimuli Characteristics
Principal Investigator
Dr Qiu, Cheng   (Principal Investigator (PI))
Co-Investigator(s)
Dr Yeung Catherine W.M.   (Co-Investigator)
Duration
30
Start Date
2008-09-15
Amount
482185
Conference Title
Disentangling the Dual Impact of Affect on Product Judgment: The Role of Marketing Stimuli Characteristics
Presentation Title
Keywords
Affect, Experimental Research, Information Processing Style, Product Judgment
Discipline
Marketing,Others - Administrative, Business and Social Studies (Obsolete)
Panel
Humanities & Social Sciences (H)
HKU Project Code
HKU 750708H
Grant Type
General Research Fund (GRF)
Funding Year
2008
Status
Completed