Customer Participation, Product Newness, and New Product Performance: A Conflict Management Perspective


Grant Data
Project Title
Customer Participation, Product Newness, and New Product Performance: A Conflict Management Perspective
Principal Investigator
Professor Zhou, Kevin Zheng   (Principal investigator)
Duration
30
Start Date
2015-01-01
Completion Date
2017-06-30
Amount
580762
Conference Title
Presentation Title
Keywords
Customer participation, conflict management, new product development, market newness, technology newness
Discipline
Marketing
Panel
Business Studies (B) (under H Panel before 2011/12)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
17503014
Grant Type
General Research Fund (GRF)
Funding Year
2014/2015
Status
On-going