Customer Participation, Product Newness, and New Product Performance: A Conflict Management Perspective


Grant Data
Project Title
Customer Participation, Product Newness, and New Product Performance: A Conflict Management Perspective
Principal Investigator
Professor Zhou, Kevin Zheng   (Principal investigator)
Duration
30
Start Date
2015-01-01
Completion Date
2017-06-30
Amount
580762
Conference Title
Presentation Title
Keywords
Customer participation, conflict management, new product development, market newness, technology newness
Discipline
Marketing
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
17503014
Grant Type
General Research Fund (GRF)
Funding Year
2014/2015
Status
On-going