Customer Participation, Product Newness, and New Product Performance: A Conflict Management Perspective

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Grant Data
Project Title
Customer Participation, Product Newness, and New Product Performance: A Conflict Management Perspective
Principal Investigator
Professor Zhou, Kevin Zheng   (Principal Investigator (PI))
Duration
30
Start Date
2015-01-01
Amount
580762
Conference Title
Customer Participation, Product Newness, and New Product Performance: A Conflict Management Perspective
Presentation Title
Keywords
conflict management, Customer participation, market newness, new product development, technology newness
Discipline
Marketing
Panel
Business Studies (B)
HKU Project Code
17503014
Grant Type
General Research Fund (GRF)
Funding Year
2014
Status
Completed