The Development and Contingent Value of Marketing and Technology Capabilities in China: A Longitudinal and Multilevel Study

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Grant Data
Project Title
The Development and Contingent Value of Marketing and Technology Capabilities in China: A Longitudinal and Multilevel Study
Principal Investigator
Professor Zhou, Kevin Zheng   (Principal Investigator (PI))
Co-Investigator(s)
Dr Gao Gerald Yong   (Co-Investigator)
Duration
30
Start Date
2012-01-01
Amount
344554
Conference Title
The Development and Contingent Value of Marketing and Technology Capabilities in China: A Longitudinal and Multilevel Study
Presentation Title
Keywords
Institutional theory, Local and foreign firms, Marketing capability, Resource-based view, Technology capability
Discipline
Marketing,Management
Panel
Business Studies (B)
HKU Project Code
HKU 759011B
Grant Type
General Research Fund (GRF)
Funding Year
2011
Status
Completed