The Development and Contingent Value of Marketing and Technology Capabilities in China: A Longitudinal and Multilevel Study


Grant Data
Project Title
The Development and Contingent Value of Marketing and Technology Capabilities in China: A Longitudinal and Multilevel Study
Principal Investigator
Dr Zhou, Kevin Zheng   (Principal investigator)
Co-Investigator(s)
Dr Gao Gerald Yong   (Co-Investigator)
Duration
30
Start Date
2012-01-01
Completion Date
2014-06-30
Amount
344554
Conference Title
Presentation Title
Keywords
Marketing capability, Technology capability, Resource-based view, Institutional theory, Local and foreign firms
Discipline
Marketing,Management
Panel
Business Studies (B) (under H Panel before 2011/12)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 759011B
Grant Type
General Research Fund (GRF)
Funding Year
2011/2012
Status
Completed