Examining the Effects of Avatars as a New Form of Personalization Agents on Online Shopping Decision Making and How Distrust Influences These Effects

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Grant Data
Project Title
Examining the Effects of Avatars as a New Form of Personalization Agents on Online Shopping Decision Making and How Distrust Influences These Effects
Principal Investigator
Professor Chau, Patrick Yam Keung   (Principal Investigator (PI))
Co-Investigator(s)
Professor Ho Shuk Ying   (Co-Investigator)
Duration
36
Start Date
2009-09-01
Amount
484140
Conference Title
Examining the Effects of Avatars as a New Form of Personalization Agents on Online Shopping Decision Making and How Distrust Influences These Effects
Presentation Title
Keywords
Avatars, Distrust, E-Commerce, Online Shopping, Personalization
Discipline
Information System Management,Marketing
Panel
Humanities & Social Sciences (H)
HKU Project Code
HKU 741909H
Grant Type
General Research Fund (GRF)
Funding Year
2009
Status
Completed