Examining the Effects of Avatars as a New Form of Personalization Agents on Online Shopping Decision Making and How Distrust Influences These Effects


Grant Data
Project Title
Examining the Effects of Avatars as a New Form of Personalization Agents on Online Shopping Decision Making and How Distrust Influences These Effects
Principal Investigator
Professor Chau, Patrick Yam Keung   (Principal investigator)
Co-Investigator(s)
Professor Ho Shuk Ying   (Co-Investigator)
Duration
36
Start Date
2009-09-01
Completion Date
2012-08-31
Amount
484140
Conference Title
Presentation Title
Keywords
Personalization, Avatars, Distrust, Online Shopping, E-Commerce
Discipline
Information System Management,Marketing
Panel
Humanities & Social Sciences (H)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 741909H
Grant Type
General Research Fund (GRF)
Funding Year
2009/2010
Status
Completed