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postgraduate thesis: A critical analysis of the marketing strategies of the building consultancy firms
| Title | A critical analysis of the marketing strategies of the building consultancy firms |
|---|---|
| Authors | |
| Issue Date | 1996 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Cheung, Y. [張玉淸]. (1996). A critical analysis of the marketing strategies of the building consultancy firms. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3125127 |
| Degree | Master of Science in Construction Project Management |
| Subject | Consultants - Marketing. Construction industry - China - Hong Kong - Marketing. |
| Dept/Program | Real Estate and Construction |
| Persistent Identifier | http://hdl.handle.net/10722/36979 |
| HKU Library Item ID | b3125127 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Cheung, Yuk-ching | - |
| dc.contributor.author | 張玉淸 | - |
| dc.date.issued | 1996 | - |
| dc.identifier.citation | Cheung, Y. [張玉淸]. (1996). A critical analysis of the marketing strategies of the building consultancy firms. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3125127 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/36979 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B31251274 | - |
| dc.subject.lcsh | Consultants - Marketing. | - |
| dc.subject.lcsh | Construction industry - China - Hong Kong - Marketing. | - |
| dc.title | A critical analysis of the marketing strategies of the building consultancy firms | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b3125127 | - |
| dc.description.thesisname | Master of Science in Construction Project Management | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Real Estate and Construction | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b3125127 | - |
| dc.date.hkucongregation | 1994 | - |
| dc.identifier.mmsid | 991012523599703414 | - |
