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- Publisher Website: 10.1080/01596306.2014.918462
- Scopus: eid_2-s2.0-84930597927
- WOS: WOS:000363322800012
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Article: Resisting magic waves: ideologies of “English language teaching” in Iranian newspaper advertisements
Title | Resisting magic waves: ideologies of “English language teaching” in Iranian newspaper advertisements |
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Authors | |
Keywords | critical discourse studies politics of English teaching English teaching ideologies English in Iran Iranian newspapers advertisement discourse |
Issue Date | 2015 |
Citation | Discourse, 2015, v. 36, n. 6, p. 932-947 How to Cite? |
Abstract | Discourse practices play crucial roles in shaping the cultural environment of social events and, therefore, influence how they actually take place. Promotional materials and media advertisements are significant instances of such discourses through which understandings of social practices, including language education, are both reflected and shaped. In this study, I explore the advertisements of Iranian private language teaching institutes appearing in Hamshahri newspaper to uncover ideologies behind them and to examine the subtleties of how the advertisements represent and at the same time reproduce the ideological assumptions regarding “English language teaching” in Iran. A contextual investigation of ideological presuppositions underlying the discourse of these advertisements reveals that they tend to reproduce mystified instrumentalist images of language learning. From a critical view of language education, I discuss this simplistic ideological representation and the obligation of the profession of language education to address it. |
Persistent Identifier | http://hdl.handle.net/10722/307153 |
ISSN | 2023 Impact Factor: 1.7 2023 SCImago Journal Rankings: 0.802 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Mirhosseini, Seyyed Abdolhamid | - |
dc.date.accessioned | 2021-11-03T06:22:02Z | - |
dc.date.available | 2021-11-03T06:22:02Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | Discourse, 2015, v. 36, n. 6, p. 932-947 | - |
dc.identifier.issn | 0159-6306 | - |
dc.identifier.uri | http://hdl.handle.net/10722/307153 | - |
dc.description.abstract | Discourse practices play crucial roles in shaping the cultural environment of social events and, therefore, influence how they actually take place. Promotional materials and media advertisements are significant instances of such discourses through which understandings of social practices, including language education, are both reflected and shaped. In this study, I explore the advertisements of Iranian private language teaching institutes appearing in Hamshahri newspaper to uncover ideologies behind them and to examine the subtleties of how the advertisements represent and at the same time reproduce the ideological assumptions regarding “English language teaching” in Iran. A contextual investigation of ideological presuppositions underlying the discourse of these advertisements reveals that they tend to reproduce mystified instrumentalist images of language learning. From a critical view of language education, I discuss this simplistic ideological representation and the obligation of the profession of language education to address it. | - |
dc.language | eng | - |
dc.relation.ispartof | Discourse | - |
dc.subject | critical discourse studies | - |
dc.subject | politics of English teaching | - |
dc.subject | English teaching ideologies | - |
dc.subject | English in Iran | - |
dc.subject | Iranian newspapers | - |
dc.subject | advertisement discourse | - |
dc.title | Resisting magic waves: ideologies of “English language teaching” in Iranian newspaper advertisements | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1080/01596306.2014.918462 | - |
dc.identifier.scopus | eid_2-s2.0-84930597927 | - |
dc.identifier.volume | 36 | - |
dc.identifier.issue | 6 | - |
dc.identifier.spage | 932 | - |
dc.identifier.epage | 947 | - |
dc.identifier.eissn | 1469-3739 | - |
dc.identifier.isi | WOS:000363322800012 | - |