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	Title	Author(s)	Issue Date
	The valuation impact of reconciling pro forma earnings to GAAP earnings Journal:Journal of Accounting and Economics	Zhang, H Zheng, L	2011
	Role Of Pilot Study In Assessing Viability Of New Technology Projects: The Case Of RFID In Parking Operations Journal:Communications of the Association for Information Systems	Pal, R Sengupta, A Bose, I	2008
	Performance of domestic and foreign-invested enterprises in China Journal:Journal of World Business	Xu, D Pan, Y Wu, C Yim, B	2006
	Pricing and volume discounting for a dominant retailer with uncertain manufacturing cost information Journal:European Journal of Operational Research	Lau, AHL Lau, HS Wang, JC	2007
	An organizing framework for MNC subsidiary typologies Journal:Management International Review	Enright, MJ Subramanian, V	2007
	Average waiting time of customers in a priority M/D/k queue with finite buffers Journal:Computers and Operations Research	Bose, I Pal, R	2002
	Why do firms conduct bi-sourcing? Journal:Economics Letters	Du, J Lu, Y Tao, Z	2006
	Unconscious transfer of meaning to brands Journal:Journal of Consumer Psychology	Galli, M Gorn, G	2011
	Do domestic and foreign exporters differ in learning by exporting? Evidence from China Journal:China Economic Review	Du, J Lu, Y Tao, Z Yu, L	2012
	Practical and effective contracts for the dominant retailer of a newsvendor product with price-sensitive demand Journal:International Journal of Production Economics	Wang, JC Lau, AHL Lau, HS	2012
	China as a regulatory state Journal:BOFIT Discussion Papers	Du, J Lu, Y Tao, Z	2009
	Research Dialogue Journal:Journal of Consumer Psychology	Wyer Jr, RS Shavitt, S Aaker, J Childers, T Kardes, FR Peracchio, LA Adaval, R Fazio, R Keller, PA Pham, M Alba, JW Gorn, GJ Lee, AY Posavac, S Albarracin, D Greenwald, AG Lutz, RJ Priester, J Barone, M Haugtvedt, CP Lynch Jr, JG Rao, A Batra, R Heath, T Maheswaran, D Schumann, DW Bearden, W Herr, P Mantel, S Schwarz, N Bettman, J Hoch, SJ Mcalister, L Sengupta, J Brendl, M Houston, M Mcgill, AL Shimp, TA Burnkrant, R Huber, J Menon, G Shiv, B Chaiken, S Iacobucci, D MeyersLevy, J Shrum, LJ Chakrvarti, D Janiszewski, C Mick, DG Simonson, I Chattopadhyay, A Johar, G Mitchell, A Viswanathan, M Chernev, A John, DR Mowen, J White, TB	2006
	A cost-effective critical path approach for service priority selections in grid computing economy Journal:Decision Support Systems	Lin, M Lin, Z	2006
	Heightening adolescent vigilance toward alcohol advertising to forestall alcohol use Journal:Journal of Public Policy and Marketing	Goldberg, ME Niedermeier, KE Bechtel, LJ Gorn, GJ	2006
	Misrepresentation in the consumer context Journal:Journal of Consumer Psychology	Sengupta, J Dahl, DW Gorn, GJ	2002
	Promiscuous or confident? Attitudinal ambivalence toward condom Purchase Journal:Journal of Applied Social Psychology	Dahl, DW Darke, PR Gorn, GJ Weinberg, CB	2005
	Waiting for the web: How screen color affects time perception Journal:Journal of Marketing Research	Gorn, GJ Chattopadhyay, A Sengupta, J Tripathi, S	2004
	Understanding Materialism among Youth Journal:Journal of Consumer Psychology	Goldberg, ME Gorn, GJ Peracchio, LA Bamossy, G	2003
	The association of R&D and capital expenditures with subsequent earnings variability Journal:Journal of Business Finance and Accounting	Amir, E Guan, Y Livne, G	2007
	The evaluation of time-dependent attributes Journal:Psychology and Marketing	Ang, SH Gorn, GJ Weinberg, CB	1996
	An experiment in designing effective warning labels. Journal:Health marketing quarterly	Gorn, GJ Lavack, AM Pollack, CR Weinberg, CB	1996
	Condom-carrying behavior among college students. Journal:American journal of public health	Dahl, DW Gorn, GJ Weinberg, CB	1997
	Effects of color as an executional cue in advertising: They're in the shade Journal:Management Science	Gorn, GJ Chattopadhyay, A Yi, T Dahl, DW	1997
	The effects of intrinsic and extrinsic rewards in a risk-taking situation Journal:Journal of Experimental Social Psychology	Gorn, GJ Goldberg, ME	1977
	The impact of free and exaggerated prices on perceived quality of services Journal:Marketing Letters	Gorn, GJ Tse, DK Weinberg, CB	1991