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	Title	Author(s)	Issue Date
	Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level Journal:Journal of Marketing	Jia, HM Yang, S Lu, X Park, CW	2018
	The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level Proceeding/Conference:Research Seminar, University of International Business and Economics	Jia, HM Yang, S Lu, X Park, CW	2018

Showing results 1 to 2 of 2