The customer satisfaction-loyalty relationship: a re-examination and extension

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Grant Data
Project Title
The customer satisfaction-loyalty relationship: a re-examination and extension
Principal Investigator
Professor Yim, Bennett Chi Kin   (Principal Investigator (PI))
Co-Investigator(s)
Dr Yik Michelle Siu Mui   (Co-Investigator)
Professor Tse David Kwai Che   (Co-Investigator)
Duration
36
Start Date
2000-09-01
Amount
615317
Conference Title
The customer satisfaction-loyalty relationship: a re-examination and extension
Presentation Title
Keywords
customer
Discipline
Business and Management Studies (including Accounting) (Obsolete)
HKU Project Code
HKU 7172/00H
Grant Type
General Research Fund (GRF)
Funding Year
2000
Status
Completed