Understanding and Optimizing the ""Aesthetics"" of Product Ratings: The Case of Comparative Multi-Rating Display

View Statistics Email Alert RSS Feed

Grant Data
Project Title
Understanding and Optimizing the ""Aesthetics"" of Product Ratings: The Case of Comparative Multi-Rating Display
Principal Investigator
Professor Jia, He Michael   (Principal Investigator (PI))
Co-Investigator(s)
Professor Wan Wen Echo   (Co-Investigator)
Duration
24
Start Date
2023-11-01
Amount
575665
Conference Title
Understanding and Optimizing the ""Aesthetics"" of Product Ratings: The Case of Comparative Multi-Rating Display
Keywords
Product Rating, Visual Marketing, Sensory Marketing, Aesthetics, Consumer Behavior
Discipline
Marketing
Panel
Business Studies (B)
HKU Project Code
17506623
Grant Type
General Research Fund (GRF) 2023/24
Funding Year
2023
Status
On-going
Objectives
Refer to ES