MNCs as Good Parents: Strategy Tenets and Nurturing Mechanisms
Grant Data
Project Title
MNCs as Good Parents: Strategy Tenets and Nurturing Mechanisms
Principal Investigator
Professor Tse, David Kwai Che
(Principal Investigator (PI))
Duration
30
Start Date
2018-01-01
Amount
435163
Conference Title
MNCs as Good Parents: Strategy Tenets and Nurturing Mechanisms
Presentation Title
Keywords
International Marketing, MNC-Subsidiary Relationship, Parenting Strategy
Discipline
Marketing,International Business
Panel
Business Studies (B)
HKU Project Code
17504017
Grant Type
General Research Fund (GRF)
Funding Year
2017
Status
Completed
Objectives
1) Delineates the conceptual insights on how MNC manage their foreign subsidiaries; 2) Presents a comprehensive framework on MNC parenting strategies; 3) Empirically validates the salience of four nurturing mechanisms; 4) Helps open another theory perspective in MNC Headquarter and subsidiary relations