HKU ResearcherPage: Tse, DKC

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Conf. Papers & Presentations (26)

Books (Authored) (6)

Book Chapters (5)

Achievements

Media Contact Directory (6)

Community Service (2)

Honours, Awards & Prizes (6)

Professional Societies (1)

Supervision of Research Postgraduate Students (11)

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Principal Investigator (3)

Co-Investigator (4)

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Tse, David Kwai Che picture

Professor Tse, David Kwai Che

謝貴枝

Chair of International Marketing
Professor (Area Co-ordinator)
Stelux Professorship in Marketing; and Professor: Chair of International Marketing

Dept:

School of Business

Faculty:

Faculty of Business and Economics

Principal Investigator

		Project Code	Amount	Title	Funding Year
1		HKU 753910H	331150	Assessing Consumer Product Brand performance in China: a Dynamic Capability Model	2010/2011
2			90432	Improving media decisions in China: a targetability and cost-benefit analysis	2003/2004
3		HKU 742/95H	106545	Understanding Chinese women and their consumption decisions: a longitudinal comparisons of magazine articles and advertisements from Hong Kong, the People's Republic of China and Taiwan	1995/1996

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