Grant: The Development and Contingent Value of Marketing and Technology Capabilities in China: A Longitudinal and Multilevel Study

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Project Title
The Development and Contingent Value of Marketing and Technology Capabilities in China: A Longitudinal and Multilevel Study
 
Principal Investigator Zhou, Kevin Zheng (Principal investigator)
Co-Investigator(s) Dr Gao Gerald Yong (Co-Investigator)
Project Code
HKU 759011B
 
Funding Year
2011/2012
 
Amount
344554
 
Panel Business Studies (B) (under H Panel before 2011/12)
Start Date
01-01-2012
 
Expected Completion
31-12-2013
 
Status
On-going
 
Keywords Marketing capability, Technology capability, Resource-based view, Institutional theory, Local and foreign firms
Discipline Marketing, Management
Sponsor RGC General Research Fund (GRF)
Grant Type/Funding Scheme General Research Fund (GRF)
Duration
24
 
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