Grant: Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework

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Project Title
Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework
 
Principal Investigator Zhu, Jianjun (Principal investigator)
Co-Investigator(s) Yim, Bennett Chi Kin (Co-Investigator)
Project Code
HKU 758110H
 
Funding Year
2010/2011
 
Amount
271950
 
Panel Humanities & Social Sciences (H)
Start Date
01-12-2010
 
Expected Completion
30-09-2013
 
Status
On-going
 
Keywords Customer satisfaction, Product management, Service management, Marketing metrics, Inter-functional collaboration
Sponsor RGC General Research Fund (GRF)
Grant Type/Funding Scheme General Research Fund (GRF)
Duration
34
 
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