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Article: On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China

TitleOn what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China
Authors
KeywordsBusiness performance
China
Competitive environment
Strategic orientation
Issue Date2007
PublisherElsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/ijresmar
Citation
International Journal Of Research In Marketing, 2007, v. 24 n. 1, p. 3-15 How to Cite?
AbstractThis study examines the roles of strategic orientations (i.e., customer, competitor, and technology) in a transitional economy, China. On the basis of a cross-industry sample of 408 brands, we find that the effects of customer and technology orientations on business performance are contingent on the competitive environment. Specifically, as market demand becomes increasingly uncertain, the effect of a customer orientation on performance turns from positive to negative. Meanwhile, the impact of a technology orientation on performance changes from negative to positive with an increasing level of technological turbulence. However, a competitor orientation has a positive and robust effect on business performance, regardless of whether competition is low or intense. © 2007 Elsevier B.V. All rights reserved.
Persistent Identifierhttp://hdl.handle.net/10722/86016
ISSN
2015 Impact Factor: 1.833
2015 SCImago Journal Rankings: 3.004
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorGao, GYen_HK
dc.contributor.authorZhou, KZen_HK
dc.contributor.authorYim, CK(B)en_HK
dc.date.accessioned2010-09-06T09:11:51Z-
dc.date.available2010-09-06T09:11:51Z-
dc.date.issued2007en_HK
dc.identifier.citationInternational Journal Of Research In Marketing, 2007, v. 24 n. 1, p. 3-15en_HK
dc.identifier.issn0167-8116en_HK
dc.identifier.urihttp://hdl.handle.net/10722/86016-
dc.description.abstractThis study examines the roles of strategic orientations (i.e., customer, competitor, and technology) in a transitional economy, China. On the basis of a cross-industry sample of 408 brands, we find that the effects of customer and technology orientations on business performance are contingent on the competitive environment. Specifically, as market demand becomes increasingly uncertain, the effect of a customer orientation on performance turns from positive to negative. Meanwhile, the impact of a technology orientation on performance changes from negative to positive with an increasing level of technological turbulence. However, a competitor orientation has a positive and robust effect on business performance, regardless of whether competition is low or intense. © 2007 Elsevier B.V. All rights reserved.en_HK
dc.languageengen_HK
dc.publisherElsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/ijresmaren_HK
dc.relation.ispartofInternational Journal of Research in Marketingen_HK
dc.rightsInternational Journal of Research in Marketing. Copyright © Elsevier BV.en_HK
dc.subjectBusiness performanceen_HK
dc.subjectChinaen_HK
dc.subjectCompetitive environmenten_HK
dc.subjectStrategic orientationen_HK
dc.titleOn what should firms focus in transitional economies? A study of the contingent value of strategic orientations in Chinaen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0167-8116&volume=24&issue=1&spage=3&epage=15&date=2007&atitle=On+What+Should+Firms+Focus+in+Transitional+Economies?+A+Study+of+the+Contingent+Value+of+Strategic+Orientations+in+Chinaen_HK
dc.identifier.emailZhou, KZ: kevinz@hkucc.hku.hken_HK
dc.identifier.emailYim, CK(B): yimbck@hkucc.hku.hken_HK
dc.identifier.authorityZhou, KZ=rp01127en_HK
dc.identifier.authorityYim, CK(B)=rp01122en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.ijresmar.2006.09.004en_HK
dc.identifier.scopuseid_2-s2.0-33847067440en_HK
dc.identifier.hkuros129078en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-33847067440&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume24en_HK
dc.identifier.issue1en_HK
dc.identifier.spage3en_HK
dc.identifier.epage15en_HK
dc.identifier.isiWOS:000245600700002-
dc.publisher.placeNetherlandsen_HK
dc.identifier.scopusauthoridGao, GY=7403171112en_HK
dc.identifier.scopusauthoridZhou, KZ=7202914654en_HK
dc.identifier.scopusauthoridYim, CK(B)=15770531500en_HK

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