| Title | Author(s) | Year | View Count |
 | Uncertain data mining: An example in clustering location data | Chau, M; Cheng, R; Kao, B; Ng, J | 2006 | 142 |
 | Uncertain Data Mining: An Example in Self-Organizing Maps | Chau, MCL; Cheng, R; Kao, CM | 2007 | 86 |
| Unconscious transfer of meaning to brands | Galli, M; Gorn, G | 2011 | 53 |
| Understanding awareness diffusion in microblogging | Zhu, B; Chau, M | 2010 | 94 |
| Understanding blog continuance: A model comparison approach | Shiau, WL; Chau, PYK | 2012 | 45 |
| Understanding consumer trust in online purchase processes: An experimental investigation | Chau, PYK; Hu, PJH; Lee, BLP; Au, AKK | 2005 | 40 |
| Understanding Employee Competence And Service Quality: Understand The Role Of Human Resource Systems And Goal Orientation In Service Sector | Kwok, O.T.Y.; Hui, C | 2008 | 139 |
| Understanding Firm Performance in China: A Socio-Political Perspective with Empirical Findings | Tse, DKC; Wang, T; Yim, BCK | 2004 | 179 |
| Understanding individual adoption of Instant Messaging: An empirical investigation' | Li, D; Chau, PYK; Lou, H | 2005 | 440 |
| Understanding Materialism among Youth | Goldberg, ME; Gorn, GJ; Peracchio, LA; Bamossy, G | 2003 | 67 |
 | Understanding of Chinese buying behaviour | Chan, Yun-sang, Elvis.; 陳潤生. | 1993 | 393 |
| Understanding the role of knowledge resource and customer relationshipin value creation processes | Li, Bingxin; 李冰心 | 2010 | 309 |
| Understanding the Role of Spousal Fairness in Predicting Spousal Influence Dynamics | Su, C; Zhou, KZ; Zhou, N; Li, JJ | 2008 | 285 |
| Unintended consequences of Section 201 of the Sarbanes-Oxley Act | Chan, DKW | 2010 | 253 |
| Union effects on performance and employment relations: Evidence from China | Lu, Y; Tao, Z; Wang, Y | 2010 | 78 |
| Unlocking founding team prior shared experience: a transactive memory system perspective | Zheng, Y | 2011 | 93 |
| Unveiling The Mask Of Phishing: Threats, Preventive Measures, And Responsibilities | Bose, I; Leung, ACM | 2007 | 119 |
| An updated meta-analysis of the relationship between employee attitude and job performance | Ng, TWH; Butts, MM; Vandenberg, RJ | 2007 | 96 |
| US Day-of-the week effects and Asymmetric responses to macroeconomic news | Chang, EC; Pinegar, JM; Ravichandran, R | 1998 | 131 |
| Use of internet facilities for higher education in Hong Kong | Wong, Yuet-yau, Raymond.; 黃月有. | 1998 | 266 |
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