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Conference Paper: Why Monetary Gift Giving? the Role of Immediacy and Social Interactivity

TitleWhy Monetary Gift Giving? the Role of Immediacy and Social Interactivity
Authors
Deng, BChau, MCL
KeywordsImmediacy
Live streaming
Monetary gift giving
Social interactivity
Issue Date2019
PublisherSpringer. The Proceedings' web site is located at https://link.springer.com/conference/web
Citation
The 17th Workshop on e-Business (WeB): The Ecosystem of e-Business: Technologies, Stakeholders, and Connections, Santa Clara, CA, USA, 12 December 2018. In Xu, J ... (et al) (eds) The Ecosystem of e-Business: Technologies, Stakeholders, and Connections (WEB 2018), p. 46-52. Cham: Springer, 2019 How to Cite?
DOI: http://dx.doi.org/10.1007/978-3-030-22784-5_5
AbstractLive streaming, as a new practice of online digital content business, generates revenue mainly through users’ monetary gift giving to content providers. The designs of the live-streaming platforms allow users to experience real-time interactions with both content providers and the virtual community. This study investigates potential motivations regarding the immediacy and real-time social interactivity and tests their impacts on users’ intention of monetary gift giving behavior. The findings will not only extend the self-presentation theory to new contexts but also contribute to the Internet gift economy by elucidating underlying motivations in the victual gifting cycle. The study will offer a new angle for online digital content businesses worldwide on how to construct interactive functions in online communities.
Persistent Identifierhttp://hdl.handle.net/10722/278795
ISBN
978-3-030-22783-8
ISSN
1865-1348
2020 SCImago Journal Rankings: 0.214
Series/Report no.Lecture Notes in Business Information Processing ; v. 357

 

DC FieldValueLanguage
dc.contributor.authorDeng, B-
dc.contributor.authorChau, MCL-
dc.date.accessioned2019-10-21T02:14:11Z-
dc.date.available2019-10-21T02:14:11Z-
dc.date.issued2019-
dc.identifier.citationThe 17th Workshop on e-Business (WeB): The Ecosystem of e-Business: Technologies, Stakeholders, and Connections, Santa Clara, CA, USA, 12 December 2018. In Xu, J ... (et al) (eds) The Ecosystem of e-Business: Technologies, Stakeholders, and Connections (WEB 2018), p. 46-52. Cham: Springer, 2019-
dc.identifier.isbn978-3-030-22783-8-
dc.identifier.issn1865-1348-
dc.identifier.urihttp://hdl.handle.net/10722/278795-
dc.description.abstractLive streaming, as a new practice of online digital content business, generates revenue mainly through users’ monetary gift giving to content providers. The designs of the live-streaming platforms allow users to experience real-time interactions with both content providers and the virtual community. This study investigates potential motivations regarding the immediacy and real-time social interactivity and tests their impacts on users’ intention of monetary gift giving behavior. The findings will not only extend the self-presentation theory to new contexts but also contribute to the Internet gift economy by elucidating underlying motivations in the victual gifting cycle. The study will offer a new angle for online digital content businesses worldwide on how to construct interactive functions in online communities.-
dc.languageeng-
dc.publisherSpringer. The Proceedings' web site is located at https://link.springer.com/conference/web-
dc.relation.ispartof17th Workshop on e-Business, WeB 2018: The Ecosystem of e-Business: Technologies, Stakeholders, and Connections-
dc.relation.ispartofseriesLecture Notes in Business Information Processing ; v. 357-
dc.subjectImmediacy-
dc.subjectLive streaming-
dc.subjectMonetary gift giving-
dc.subjectSocial interactivity-
dc.titleWhy Monetary Gift Giving? the Role of Immediacy and Social Interactivity-
dc.typeConference_Paper-
dc.identifier.emailChau, MCL: mchau@business.hku.hk-
dc.identifier.authorityChau, MCL=rp01051-
dc.identifier.doi10.1007/978-3-030-22784-5_5-
dc.identifier.scopuseid_2-s2.0-85069224488-
dc.identifier.hkuros307564-
dc.identifier.spage46-
dc.identifier.epage52-
dc.identifier.eissn1865-1356-
dc.publisher.placeCham-
dc.identifier.issnl1865-1348-

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