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Article: Analyzing the use of Facebook among university libraries in Hong Kong

TitleAnalyzing the use of Facebook among university libraries in Hong Kong
Authors
KeywordsSocial media
Library promotion
Academic libraries
Mixed methodology
Issue Date2019
PublisherPergamon. The Journal's web site is located at http://www.elsevier.com/locate/jacalib
Citation
The Journal of Academic Librarianship, 2019, v. 45 n. 3, p. 175-183 How to Cite?
AbstractIn recent years, many academic libraries have started adopting social media by, for example, establishing their own Facebook pages. Our research investigates the current Facebook usage among seven university libraries in Hong Kong. Using a mixed-method research approach, we examined the characteristics of academic libraries Facebook usage and its effectiveness to engage with their patrons, based on online observations and Web content analysis from the publicly available data of the Facebook pages. Our results indicated that most libraries in Hong Kong adopted Facebook as a marketing tool, yet the user engagement level in these pages is low. In addition, we also discovered that communication-related posts and video-type posts can attract the most attention of patrons. Based on these outcomes, we provided some recommendations on the application of Facebook for academic libraries.
Persistent Identifierhttp://hdl.handle.net/10722/275174
ISSN
2019 Impact Factor: 1.235
2015 SCImago Journal Rankings: 1.424
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorLam, ETH-
dc.contributor.authorAu, CH-
dc.contributor.authorChiu, DKW-
dc.date.accessioned2019-09-10T02:37:05Z-
dc.date.available2019-09-10T02:37:05Z-
dc.date.issued2019-
dc.identifier.citationThe Journal of Academic Librarianship, 2019, v. 45 n. 3, p. 175-183-
dc.identifier.issn0099-1333-
dc.identifier.urihttp://hdl.handle.net/10722/275174-
dc.description.abstractIn recent years, many academic libraries have started adopting social media by, for example, establishing their own Facebook pages. Our research investigates the current Facebook usage among seven university libraries in Hong Kong. Using a mixed-method research approach, we examined the characteristics of academic libraries Facebook usage and its effectiveness to engage with their patrons, based on online observations and Web content analysis from the publicly available data of the Facebook pages. Our results indicated that most libraries in Hong Kong adopted Facebook as a marketing tool, yet the user engagement level in these pages is low. In addition, we also discovered that communication-related posts and video-type posts can attract the most attention of patrons. Based on these outcomes, we provided some recommendations on the application of Facebook for academic libraries.-
dc.languageeng-
dc.publisherPergamon. The Journal's web site is located at http://www.elsevier.com/locate/jacalib-
dc.relation.ispartofThe Journal of Academic Librarianship-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.subjectSocial media-
dc.subjectLibrary promotion-
dc.subjectAcademic libraries-
dc.subjectMixed methodology-
dc.titleAnalyzing the use of Facebook among university libraries in Hong Kong-
dc.typeArticle-
dc.identifier.emailLam, ETH: lernest@connect.hku.hk-
dc.identifier.emailChiu, DKW: dchiu88@hku.hk-
dc.description.naturepostprint-
dc.identifier.doi10.1016/j.acalib.2019.02.007-
dc.identifier.scopuseid_2-s2.0-85062454918-
dc.identifier.hkuros305175-
dc.identifier.volume45-
dc.identifier.issue3-
dc.identifier.spage175-
dc.identifier.epage183-
dc.identifier.isiWOS:000468125700001-
dc.publisher.placeUnited Kingdom-
dc.identifier.issnl0099-1333-

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