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Article: Effects of interactivity on website involvement and purchase intention
Title | Effects of interactivity on website involvement and purchase intention |
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Authors | |
Keywords | Purchase intention Ecommerce Interactivity Product type Website involvement |
Issue Date | 2010 |
Publisher | Association for Information Systems. The Journal's web site is located at http://aisel.aisnet.org/jais/ |
Citation | Journal of the Association of Information Systems, 2010, v. 11, n. 1, p. 34-59 How to Cite? |
Abstract | This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts are moderated by the type of products featured on websites. In a laboratory experiment, 186 participants were asked to perform purchasing tasks of non-fictional books or greeting cards on websites of varying levels of interactivity. Results indicate that websites with a high level of active control lead to cognitive involvement and, in some instances, affective involvement. Websites with reciprocal communication lead to affective involvement for functional products but not expressive products. Responses from the participants also reveal that an increase in website involvement leads to higher purchase intention. Implications for research and practice are discussed. © 2010, by the Association for Information Systems. |
Persistent Identifier | http://hdl.handle.net/10722/270323 |
ISSN | 2021 Impact Factor: 5.346 2020 SCImago Journal Rankings: 1.877 |
DC Field | Value | Language |
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dc.contributor.author | Jiang, Zhenhui | - |
dc.contributor.author | Chan, Jason | - |
dc.contributor.author | Tan, Bernard C.Y. | - |
dc.contributor.author | Chua, Wei Siong | - |
dc.date.accessioned | 2019-05-27T03:57:17Z | - |
dc.date.available | 2019-05-27T03:57:17Z | - |
dc.date.issued | 2010 | - |
dc.identifier.citation | Journal of the Association of Information Systems, 2010, v. 11, n. 1, p. 34-59 | - |
dc.identifier.issn | 1536-9323 | - |
dc.identifier.uri | http://hdl.handle.net/10722/270323 | - |
dc.description.abstract | This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts are moderated by the type of products featured on websites. In a laboratory experiment, 186 participants were asked to perform purchasing tasks of non-fictional books or greeting cards on websites of varying levels of interactivity. Results indicate that websites with a high level of active control lead to cognitive involvement and, in some instances, affective involvement. Websites with reciprocal communication lead to affective involvement for functional products but not expressive products. Responses from the participants also reveal that an increase in website involvement leads to higher purchase intention. Implications for research and practice are discussed. © 2010, by the Association for Information Systems. | - |
dc.language | eng | - |
dc.publisher | Association for Information Systems. The Journal's web site is located at http://aisel.aisnet.org/jais/ | - |
dc.relation.ispartof | Journal of the Association of Information Systems | - |
dc.subject | Purchase intention | - |
dc.subject | Ecommerce | - |
dc.subject | Interactivity | - |
dc.subject | Product type | - |
dc.subject | Website involvement | - |
dc.title | Effects of interactivity on website involvement and purchase intention | - |
dc.type | Article | - |
dc.description.nature | link_to_OA_fulltext | - |
dc.identifier.scopus | eid_2-s2.0-77649324961 | - |
dc.identifier.volume | 11 | - |
dc.identifier.issue | 1 | - |
dc.identifier.spage | 34 | - |
dc.identifier.epage | 59 | - |
dc.identifier.issnl | 1536-9323 | - |