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Conference Paper: Engaging Online Review Writing Experience: Effect of Motivational Affordance on Review Quality

TitleEngaging Online Review Writing Experience: Effect of Motivational Affordance on Review Quality
Authors
KeywordsMotivational affordance theory
Online review quality
Engagement
Social presence
Review writing
Issue Date2015
PublisherSpringer.
Citation
Second HCIB International Conference 2015, Held as Part of HCI International 2015, Los Angeles, CA, 2-7 August 2015. In Proceedings of Second International Conference, HCIB 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, p. 13-21 How to Cite?
AbstractOnline review has become an important repository for consumers to make online buying decisions. However, writing online reviews is a voluntary behavior lacking guidelines and it is hard to guarantee the review quality generated. How to improve online review quality has become a challenge to online retailers and review aggregators. In this study, we explore the design of review writing interface in order to provide engaging writing experience for online reviewers. Using the motivational affordance theory as the theory basis, we define the motivational factors and corresponding design elements, which support reviewers to fulfill their motivation to write their online reviews. We explore how the engaging experience supported by cognitive and social affordances will affect reviewers’ writing performance.
Persistent Identifierhttp://hdl.handle.net/10722/262065
ISBN

 

DC FieldValueLanguage
dc.contributor.authorCai, X-
dc.contributor.authorChau, PYK-
dc.date.accessioned2018-09-28T04:52:46Z-
dc.date.available2018-09-28T04:52:46Z-
dc.date.issued2015-
dc.identifier.citationSecond HCIB International Conference 2015, Held as Part of HCI International 2015, Los Angeles, CA, 2-7 August 2015. In Proceedings of Second International Conference, HCIB 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, p. 13-21-
dc.identifier.isbn9783319208947-
dc.identifier.urihttp://hdl.handle.net/10722/262065-
dc.description.abstractOnline review has become an important repository for consumers to make online buying decisions. However, writing online reviews is a voluntary behavior lacking guidelines and it is hard to guarantee the review quality generated. How to improve online review quality has become a challenge to online retailers and review aggregators. In this study, we explore the design of review writing interface in order to provide engaging writing experience for online reviewers. Using the motivational affordance theory as the theory basis, we define the motivational factors and corresponding design elements, which support reviewers to fulfill their motivation to write their online reviews. We explore how the engaging experience supported by cognitive and social affordances will affect reviewers’ writing performance.-
dc.languageeng-
dc.publisherSpringer.-
dc.relation.ispartofProceedings of Second International Conference, HCIB 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015-
dc.rightsThe final publication is available at Springer via http://dx.doi.org/[insert DOI]-
dc.subjectMotivational affordance theory-
dc.subjectOnline review quality-
dc.subjectEngagement-
dc.subjectSocial presence-
dc.subjectReview writing-
dc.titleEngaging Online Review Writing Experience: Effect of Motivational Affordance on Review Quality-
dc.typeConference_Paper-
dc.identifier.emailChau, PYK: pchau@business.hku.hk-
dc.identifier.authorityChau, PYK=rp01052-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1007/978-3-319-20895-4_2-
dc.identifier.hkuros292777-
dc.identifier.spage13-
dc.identifier.epage21-
dc.publisher.placeCham, Switzerland-

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