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Conference Paper: Understanding the Motivation to Help Others under Mortality Salience: Self-Worth Enhancement versus Cultural Standards Reinforcement

TitleUnderstanding the Motivation to Help Others under Mortality Salience: Self-Worth Enhancement versus Cultural Standards Reinforcement
Authors
Kim, SKim, YLambotte, SHahn, M
Issue Date2018
Citation
47th Annual Conference of the European Marketing Academy (EMAC 2018), Glasgow, UK, 29 May-1 June 2018 How to Cite?
DescriptionParallel Session 10 - PS10.14: Public Sector and Non-Profit Marketing - Donor Behaviour and Fundraising
Persistent Identifierhttp://hdl.handle.net/10722/259973

 

DC FieldValueLanguage
dc.contributor.authorKim, S-
dc.contributor.authorKim, Y-
dc.contributor.authorLambotte, S-
dc.contributor.authorHahn, M-
dc.date.accessioned2018-09-03T04:21:52Z-
dc.date.available2018-09-03T04:21:52Z-
dc.date.issued2018-
dc.identifier.citation47th Annual Conference of the European Marketing Academy (EMAC 2018), Glasgow, UK, 29 May-1 June 2018-
dc.identifier.urihttp://hdl.handle.net/10722/259973-
dc.descriptionParallel Session 10 - PS10.14: Public Sector and Non-Profit Marketing - Donor Behaviour and Fundraising-
dc.languageeng-
dc.relation.ispartofEuropean Marketing Academy Conference, EMAC 2018-
dc.titleUnderstanding the Motivation to Help Others under Mortality Salience: Self-Worth Enhancement versus Cultural Standards Reinforcement-
dc.typeConference_Paper-
dc.identifier.emailKim, S: sarakim@hku.hk-
dc.identifier.authorityKim, S=rp01613-
dc.identifier.hkuros288705-
dc.identifier.hkuros321347-

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