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Conference Paper: Sleepiness, Need For Stimulation, and Variety-Seeking By Consumers

TitleSleepiness, Need For Stimulation, and Variety-Seeking By Consumers
Other Titles19-K: Sleepiness, Need For Stimulation, and Variety-Seeking By Consumers
Authors
Issue Date2017
PublisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx
Citation
2017 North American Conference of the Association for Consumer Research, San Diego, CA, 26-29 October 2017. In Advances in Consumer Research: North American Conference Proceedings, 2017, v. 45, p. 1034 How to Cite?
AbstractPrevious research has revealed the negative impact of sleep deprivation on health, but no research to date has investigated its effects on consumer behavior. This investigation fills this void by showing that sleepier consumers tend to seek more variety, which is driven by a desire for sensation to maintain wakefulness.
Persistent Identifierhttp://hdl.handle.net/10722/256496
ISSN
2005 Impact Factor: 0.031
2015 SCImago Journal Rankings: 0.153

 

DC FieldValueLanguage
dc.contributor.authorHuang, ZT-
dc.contributor.authorLiang, YS-
dc.contributor.authorWeinberg, CB-
dc.contributor.authorGorn, GJ-
dc.date.accessioned2018-07-20T06:35:36Z-
dc.date.available2018-07-20T06:35:36Z-
dc.date.issued2017-
dc.identifier.citation2017 North American Conference of the Association for Consumer Research, San Diego, CA, 26-29 October 2017. In Advances in Consumer Research: North American Conference Proceedings, 2017, v. 45, p. 1034-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/256496-
dc.description.abstractPrevious research has revealed the negative impact of sleep deprivation on health, but no research to date has investigated its effects on consumer behavior. This investigation fills this void by showing that sleepier consumers tend to seek more variety, which is driven by a desire for sensation to maintain wakefulness.-
dc.languageeng-
dc.publisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx-
dc.relation.ispartofAdvances in Consumer Research-
dc.titleSleepiness, Need For Stimulation, and Variety-Seeking By Consumers-
dc.title.alternative19-K: Sleepiness, Need For Stimulation, and Variety-Seeking By Consumers-
dc.typeConference_Paper-
dc.identifier.emailHuang, ZT: takhuang@hku.hk-
dc.identifier.authorityHuang, ZT=rp02245-
dc.identifier.hkuros286055-
dc.identifier.volume45-
dc.identifier.spage1034-
dc.identifier.epage1034-
dc.publisher.placeUnited States-

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