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Article: The bidirectional congruency effect of brightness-valence metaphoric association in the Stroop-like and priming paradigms

TitleThe bidirectional congruency effect of brightness-valence metaphoric association in the Stroop-like and priming paradigms
Authors
KeywordsBrightness-valence conceptual metaphor
Directionality
Priming
Stroop
Spreading activation
Issue Date2018
PublisherElsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/actpsy
Citation
Acta Psychologica, 2018, v. 189, p. 76-92 How to Cite?
AbstractThe conceptual metaphor theory (Lakoff & Johnson, 1980, 1999) postulates a unidirectional metaphoric association between abstract and concrete concepts: sensorimotor experience activated by concrete concepts facilitates the processing of abstract concepts, but not the other way around. However, this unidirectional view has been challenged by studies that reported a bidirectional metaphoric association. In three experiments, we tested the directionality of the brightness-valence metaphoric association, using Stroop-like paradigm, priming paradigm, and Stroop-like paradigm with a go/no-go manipulation. Both mean and vincentile analyses of reaction time data were performed. We showed that the directionality of brightness-valence metaphoric congruency effect could be modulated by the activation level of the brightness/valence information. Both brightness-to-valence and valence-to-brightness metaphoric congruency effects occurred in the priming paradigm, which could be attributed to the presentation of prime that pre-activated the brightness or valence information. However, in the Stroop-like paradigm the metaphoric congruency effect was only observed in the brightness-to-valence direction, but not in the valence-to-brightness direction. When the go/no-go manipulation was used to boost the activation of word meaning in the Stroop-like paradigm, the valence-to-brightness metaphoric congruency effect was observed. Vincentile analyses further revealed that valence-to-brightness metaphoric congruency effect approached significance in the Stroop-like paradigm when participants' reaction times were slower (at around 490 ms). The implications of the current findings on the conceptual metaphor theory and embodied cognition are discussed.
Persistent Identifierhttp://hdl.handle.net/10722/247094
ISSN
2017 Impact Factor: 1.862
2015 SCImago Journal Rankings: 1.365
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorHuang, Y-
dc.contributor.authorTse, CS-
dc.contributor.authorXie, J-
dc.date.accessioned2017-10-18T08:22:09Z-
dc.date.available2017-10-18T08:22:09Z-
dc.date.issued2018-
dc.identifier.citationActa Psychologica, 2018, v. 189, p. 76-92-
dc.identifier.issn0001-6918-
dc.identifier.urihttp://hdl.handle.net/10722/247094-
dc.description.abstractThe conceptual metaphor theory (Lakoff & Johnson, 1980, 1999) postulates a unidirectional metaphoric association between abstract and concrete concepts: sensorimotor experience activated by concrete concepts facilitates the processing of abstract concepts, but not the other way around. However, this unidirectional view has been challenged by studies that reported a bidirectional metaphoric association. In three experiments, we tested the directionality of the brightness-valence metaphoric association, using Stroop-like paradigm, priming paradigm, and Stroop-like paradigm with a go/no-go manipulation. Both mean and vincentile analyses of reaction time data were performed. We showed that the directionality of brightness-valence metaphoric congruency effect could be modulated by the activation level of the brightness/valence information. Both brightness-to-valence and valence-to-brightness metaphoric congruency effects occurred in the priming paradigm, which could be attributed to the presentation of prime that pre-activated the brightness or valence information. However, in the Stroop-like paradigm the metaphoric congruency effect was only observed in the brightness-to-valence direction, but not in the valence-to-brightness direction. When the go/no-go manipulation was used to boost the activation of word meaning in the Stroop-like paradigm, the valence-to-brightness metaphoric congruency effect was observed. Vincentile analyses further revealed that valence-to-brightness metaphoric congruency effect approached significance in the Stroop-like paradigm when participants' reaction times were slower (at around 490 ms). The implications of the current findings on the conceptual metaphor theory and embodied cognition are discussed.-
dc.languageeng-
dc.publisherElsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/actpsy-
dc.relation.ispartofActa Psychologica-
dc.rightsPosting accepted manuscript (postprint): © <year>. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/-
dc.subjectBrightness-valence conceptual metaphor-
dc.subjectDirectionality-
dc.subjectPriming-
dc.subjectStroop-
dc.subjectSpreading activation-
dc.titleThe bidirectional congruency effect of brightness-valence metaphoric association in the Stroop-like and priming paradigms-
dc.typeArticle-
dc.identifier.emailHuang, Y: huangyl@hku.hk-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.actpsy.2017.10.006-
dc.identifier.pmid29108645-
dc.identifier.scopuseid_2-s2.0-85032811999-
dc.identifier.hkuros282281-
dc.identifier.volume189-
dc.identifier.spage76-
dc.identifier.epage92-
dc.identifier.isiWOS:000447099400010-
dc.publisher.placeNetherlands-

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