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Article: Are Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising

TitleAre Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising
Authors
Lu, YChau, MCLChau, PYK
KeywordsCognitive trust
Emotional trust
Online advertising effectiveness
Trust in online advertising
Issue Date2017
PublisherAssociation for Computing Machinery, Inc. The Journal's web site is located at http://tmis.acm.org/
Citation
ACM Transactions on Management Information Systems, 2017, v. 7 n. 4, p. 12 How to Cite?
DOI: http://dx.doi.org/10.1145/3023365
Persistent Identifierhttp://hdl.handle.net/10722/245382
ISSN
2158-656X
2020 SCImago Journal Rankings: 0.603
ISI Accession Number ID
WOS:000414320400003

 

DC FieldValueLanguage
dc.contributor.authorLu, Y-
dc.contributor.authorChau, MCL-
dc.contributor.authorChau, PYK-
dc.date.accessioned2017-09-18T02:09:38Z-
dc.date.available2017-09-18T02:09:38Z-
dc.date.issued2017-
dc.identifier.citationACM Transactions on Management Information Systems, 2017, v. 7 n. 4, p. 12-
dc.identifier.issn2158-656X-
dc.identifier.urihttp://hdl.handle.net/10722/245382-
dc.languageeng-
dc.publisherAssociation for Computing Machinery, Inc. The Journal's web site is located at http://tmis.acm.org/-
dc.relation.ispartofACM Transactions on Management Information Systems-
dc.rightsACM Transactions on Management Information Systems. Copyright © Association for Computing Machinery, Inc.-
dc.rights©ACM, YYYY. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in PUBLICATION, {VOL#, ISS#, (DATE)} http://doi.acm.org/10.1145/nnnnnn.nnnnnn-
dc.subjectCognitive trust-
dc.subjectEmotional trust-
dc.subjectOnline advertising effectiveness-
dc.subjectTrust in online advertising-
dc.titleAre Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising-
dc.typeArticle-
dc.identifier.emailChau, MCL: mchau@business.hku.hk-
dc.identifier.emailChau, PYK: pchau@business.hku.hk-
dc.identifier.authorityChau, MCL=rp01051-
dc.identifier.authorityChau, PYK=rp01052-
dc.identifier.doi10.1145/3023365-
dc.identifier.scopuseid_2-s2.0-85011372875-
dc.identifier.hkuros277027-
dc.identifier.volume7-
dc.identifier.issue4-
dc.identifier.spage12-
dc.identifier.epage12-
dc.identifier.isiWOS:000414320400003-
dc.publisher.placeUnited States-
dc.identifier.issnl2158-656X-

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