File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

TitleThe Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters
Authors
Issue Date2003
Citation
Journal of International Marketing, 2003, v. 11, n. 4, p. 32-55 How to Cite?
AbstractThe primary purpose of this article is to investigate the effect of export marketing capabilities on export performance. Drawing on the resource-based view, the authors develop a model that links an exporter's product development capability, distribution capability, communication capability, and pricing capability with its positional advantages (low-cost advantage and branding advantage) and its performance in the export market. On the basis of a survey of Chinese export ventures, the authors find general support for their proposed model. The authors discuss the theoretical and managerial implications of their findings.
Persistent Identifierhttp://hdl.handle.net/10722/230731
ISSN
2015 Impact Factor: 3.25
2015 SCImago Journal Rankings: 2.157

 

DC FieldValueLanguage
dc.contributor.authorZou, Shaoming-
dc.contributor.authorFang, Eric-
dc.contributor.authorZhao, Shuming-
dc.date.accessioned2016-09-01T06:06:40Z-
dc.date.available2016-09-01T06:06:40Z-
dc.date.issued2003-
dc.identifier.citationJournal of International Marketing, 2003, v. 11, n. 4, p. 32-55-
dc.identifier.issn1069-031X-
dc.identifier.urihttp://hdl.handle.net/10722/230731-
dc.description.abstractThe primary purpose of this article is to investigate the effect of export marketing capabilities on export performance. Drawing on the resource-based view, the authors develop a model that links an exporter's product development capability, distribution capability, communication capability, and pricing capability with its positional advantages (low-cost advantage and branding advantage) and its performance in the export market. On the basis of a survey of Chinese export ventures, the authors find general support for their proposed model. The authors discuss the theoretical and managerial implications of their findings.-
dc.languageeng-
dc.relation.ispartofJournal of International Marketing-
dc.titleThe Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters-
dc.typeArticle-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.scopuseid_2-s2.0-1542606597-
dc.identifier.volume11-
dc.identifier.issue4-
dc.identifier.spage32-
dc.identifier.epage55-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats