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postgraduate thesis: Group-buying : implications on retailers' operational and marketing decisions

TitleGroup-buying : implications on retailers' operational and marketing decisions
Authors
Issue Date2016
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Qiu, Q. [邱祺珺]. (2016). Group-buying : implications on retailers' operational and marketing decisions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.
DegreeDoctor of Philosophy
SubjectInternet marketing
Coupons (Retail trade)
Teleshopping
Electronic commerce
Dept/ProgramBusiness
Persistent Identifierhttp://hdl.handle.net/10722/224634

 

DC FieldValueLanguage
dc.contributor.authorQiu, Qijun-
dc.contributor.author邱祺珺-
dc.date.accessioned2016-04-11T23:15:14Z-
dc.date.available2016-04-11T23:15:14Z-
dc.date.issued2016-
dc.identifier.citationQiu, Q. [邱祺珺]. (2016). Group-buying : implications on retailers' operational and marketing decisions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.-
dc.identifier.urihttp://hdl.handle.net/10722/224634-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subject.lcshInternet marketing-
dc.subject.lcshCoupons (Retail trade)-
dc.subject.lcshTeleshopping-
dc.subject.lcshElectronic commerce-
dc.titleGroup-buying : implications on retailers' operational and marketing decisions-
dc.typePG_Thesis-
dc.identifier.hkulb5723600-
dc.description.thesisnameDoctor of Philosophy-
dc.description.thesislevelDoctoral-
dc.description.thesisdisciplineBusiness-
dc.description.natureabstract-

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