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Conference Paper: Using WhatsApp and Facebook social groups for smoking relapse prevention: A pilot pragmatic randomized controlled tria

TitleUsing WhatsApp and Facebook social groups for smoking relapse prevention: A pilot pragmatic randomized controlled tria
Authors
Issue Date2016
PublisherThe Society for Research on Nicotine & Tobacco.
Citation
22nd Annual Meeting of The Society for Research on Nicotine & Tobacco (SRNT), Chicago, IL, USA, 2-5 March 2016. In SRNT 2016 Annual Meeting Abstracts, p. 77 How to Cite?
AbstractBACKGROUND AND OBJECTIVES: Quit attempters often have episodes of smoking relapse before they can eventually quit. Social media is becoming popular for smoking cessation and relapse prevention, but its effectiveness has not been fully explored. Our randomized controlled trial (RCT) tested the effect of group discussion and reminders via the WhatsApp or Facebook social group to prevent smoking relapse in quitters who had stopped smoking recently. METHODS: A single-blinded, pragmatic parallel three-arm pilot cluster RCT. Recent quitters, who had completed an 8-week treatment and reported abstinence for at least 7 days, were randomly allocated to WhatsApp (n = 42), Facebook (n = 40), and Control group (n = 54). The 2 intervention groups participated in a 2-month group discussion moderated by a trained smoking cessation counselor and received a self-help booklet on smoking cessation. The Control group only received the booklet. FINDINGS: Fewer subjects in the WhatsApp group (14.3%) reported smoking in the past 7 days than the Control group (44.4%) at 2- (odds ratio (OR) = 0.21, 95%CI 0.08-0.58) and 6-month follow-up (35.7% versus 61.1%, OR = 0.35, 95%CI 0.15-0.82). Facebook group showed a lower smoking rate at 2- (30.0 % versus 44.4%, OR = 0.54, 95%CI 0.23-1.27) and 6-month follow-up (52.5 % versus 61.1%, OR = 0.70, 95%CI 0.31-1.61), but the difference was not significant. WhatsApp social groups had more moderators’ posts (Median: 60 versus 31.5; Mann-Whitney U test: p=.05) and subjects’ posts (Median: 35 versus 6; Mann-Whitney U test: p=.07) than Facebook counterparts. CONCLUSIONS: The intervention via WhatsApp social group was effective in reducing relapse, probably because of enhanced discussion and social support. Inactive discussion in the Facebook social group might have attributed to the lower effectiveness. Funding: The work was funded by Tung Wah Group of Hospitals. The organization was funded by the Tobacco Control Office of the Department of Health. Corresponding Author: Yee Tak Derek Cheung, The University of Hong Kong, Hong Kong, derekcheung@hku.hk
DescriptionPodium Presentation 5: Paper Session 21 SMOKING AND SOCIAL MEDIA: abstract & oral presentation no. PA21-2
Persistent Identifierhttp://hdl.handle.net/10722/223982

 

DC FieldValueLanguage
dc.contributor.authorCheung, YTD-
dc.contributor.authorChan, CHH-
dc.contributor.authorLai, CKJ-
dc.contributor.authorChan, VWF-
dc.contributor.authorWang, MP-
dc.contributor.authorLi, WHC-
dc.contributor.authorChan, SSC-
dc.contributor.authorLam, TH-
dc.date.accessioned2016-03-18T02:33:16Z-
dc.date.available2016-03-18T02:33:16Z-
dc.date.issued2016-
dc.identifier.citation22nd Annual Meeting of The Society for Research on Nicotine & Tobacco (SRNT), Chicago, IL, USA, 2-5 March 2016. In SRNT 2016 Annual Meeting Abstracts, p. 77-
dc.identifier.urihttp://hdl.handle.net/10722/223982-
dc.descriptionPodium Presentation 5: Paper Session 21 SMOKING AND SOCIAL MEDIA: abstract & oral presentation no. PA21-2-
dc.description.abstractBACKGROUND AND OBJECTIVES: Quit attempters often have episodes of smoking relapse before they can eventually quit. Social media is becoming popular for smoking cessation and relapse prevention, but its effectiveness has not been fully explored. Our randomized controlled trial (RCT) tested the effect of group discussion and reminders via the WhatsApp or Facebook social group to prevent smoking relapse in quitters who had stopped smoking recently. METHODS: A single-blinded, pragmatic parallel three-arm pilot cluster RCT. Recent quitters, who had completed an 8-week treatment and reported abstinence for at least 7 days, were randomly allocated to WhatsApp (n = 42), Facebook (n = 40), and Control group (n = 54). The 2 intervention groups participated in a 2-month group discussion moderated by a trained smoking cessation counselor and received a self-help booklet on smoking cessation. The Control group only received the booklet. FINDINGS: Fewer subjects in the WhatsApp group (14.3%) reported smoking in the past 7 days than the Control group (44.4%) at 2- (odds ratio (OR) = 0.21, 95%CI 0.08-0.58) and 6-month follow-up (35.7% versus 61.1%, OR = 0.35, 95%CI 0.15-0.82). Facebook group showed a lower smoking rate at 2- (30.0 % versus 44.4%, OR = 0.54, 95%CI 0.23-1.27) and 6-month follow-up (52.5 % versus 61.1%, OR = 0.70, 95%CI 0.31-1.61), but the difference was not significant. WhatsApp social groups had more moderators’ posts (Median: 60 versus 31.5; Mann-Whitney U test: p=.05) and subjects’ posts (Median: 35 versus 6; Mann-Whitney U test: p=.07) than Facebook counterparts. CONCLUSIONS: The intervention via WhatsApp social group was effective in reducing relapse, probably because of enhanced discussion and social support. Inactive discussion in the Facebook social group might have attributed to the lower effectiveness. Funding: The work was funded by Tung Wah Group of Hospitals. The organization was funded by the Tobacco Control Office of the Department of Health. Corresponding Author: Yee Tak Derek Cheung, The University of Hong Kong, Hong Kong, derekcheung@hku.hk-
dc.languageeng-
dc.publisherThe Society for Research on Nicotine & Tobacco. -
dc.relation.ispartofSRNT 22nd Annual Meeting, 2016-
dc.titleUsing WhatsApp and Facebook social groups for smoking relapse prevention: A pilot pragmatic randomized controlled tria-
dc.typeConference_Paper-
dc.identifier.emailCheung, YTD: takderek@hku.hk-
dc.identifier.emailChan, VWF: viviwai@hku.hk-
dc.identifier.emailWang, MP: mpwang@hku.hk-
dc.identifier.emailLi, WHC: william3@hkucc.hku.hk-
dc.identifier.emailChan, SSC: scsophia@hku.hk-
dc.identifier.emailLam, TH: hrmrlth@hkucc.hku.hk-
dc.identifier.authorityWang, MP=rp01863-
dc.identifier.authorityLi, WHC=rp00528-
dc.identifier.authorityChan, SSC=rp00423-
dc.identifier.authorityLam, TH=rp00326-
dc.identifier.hkuros257321-
dc.identifier.spage77-
dc.identifier.epage77-
dc.publisher.placeUnited States-

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