File Download
  Links for fulltext
     (May Require Subscription)
Supplementary

postgraduate thesis: Deuce or advantage? : examining gender bias in online coverage of professional tennis through a mixed methodology

TitleDeuce or advantage? : examining gender bias in online coverage of professional tennis through a mixed methodology
Authors
Issue Date2015
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Yip, W. [葉永禧]. (2015). Deuce or advantage? : examining gender bias in online coverage of professional tennis through a mixed methodology. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b5677116
AbstractDespite the increasing popularity of women’s sports, it has generally been found that female athletes receive less media coverage and are portrayed negatively with myriad gender-specific descriptors. Such biased representations warrant attention as they construct and reinforce traditional gender beliefs. This study compared the representations of female and male tennis players on the official site of the Australian Open 2015 (AO) and ESPN. A total of 357 articles and 333 photographs were analysed using content analysis and Fairclough’s (1992) model of Critical Discourse Analysis (CDA). Halliday’s (2004) grammatical resources and Sunderland’s (2004) gendered discourses were also drawn on. The findings showed that gender representations on the two media outlets were quite similar as they both portrayed female players more negatively than male players by focusing on a few areas directly or indirectly: athletic weaknesses, negative skills, mental weaknesses, non-competitive roles (e.g. appearance, attire, family and personal relationship). Relatively speaking, the tournament organizer showed slightly more awareness of the issue of gender bias by using a higher proportion of positive descriptors for females. It was concluded that while stereotypical beliefs about females were largely reinforced in the mediated gender representations on the two websites, hegemonic masculinity was challenged at times. Most notably, family roles and personal relationships of male tennis players were mentioned more often than that of female tennis players on ESPN; and Andy Murray (men’s singles runner-up) was depicted as a frustrated loser on AO. It was argued that these small advances indicate another small step towards achieving gender equality in sports media discourses, but there is still a long way to go.
DegreeMaster of Arts in Applied Linguistics
SubjectTennis players - Press coverage - Sex differences
Dept/ProgramApplied English Studies
Persistent Identifierhttp://hdl.handle.net/10722/223120

 

DC FieldValueLanguage
dc.contributor.authorYip, Wing-hei-
dc.contributor.author葉永禧-
dc.date.accessioned2016-02-19T23:09:56Z-
dc.date.available2016-02-19T23:09:56Z-
dc.date.issued2015-
dc.identifier.citationYip, W. [葉永禧]. (2015). Deuce or advantage? : examining gender bias in online coverage of professional tennis through a mixed methodology. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b5677116-
dc.identifier.urihttp://hdl.handle.net/10722/223120-
dc.description.abstractDespite the increasing popularity of women’s sports, it has generally been found that female athletes receive less media coverage and are portrayed negatively with myriad gender-specific descriptors. Such biased representations warrant attention as they construct and reinforce traditional gender beliefs. This study compared the representations of female and male tennis players on the official site of the Australian Open 2015 (AO) and ESPN. A total of 357 articles and 333 photographs were analysed using content analysis and Fairclough’s (1992) model of Critical Discourse Analysis (CDA). Halliday’s (2004) grammatical resources and Sunderland’s (2004) gendered discourses were also drawn on. The findings showed that gender representations on the two media outlets were quite similar as they both portrayed female players more negatively than male players by focusing on a few areas directly or indirectly: athletic weaknesses, negative skills, mental weaknesses, non-competitive roles (e.g. appearance, attire, family and personal relationship). Relatively speaking, the tournament organizer showed slightly more awareness of the issue of gender bias by using a higher proportion of positive descriptors for females. It was concluded that while stereotypical beliefs about females were largely reinforced in the mediated gender representations on the two websites, hegemonic masculinity was challenged at times. Most notably, family roles and personal relationships of male tennis players were mentioned more often than that of female tennis players on ESPN; and Andy Murray (men’s singles runner-up) was depicted as a frustrated loser on AO. It was argued that these small advances indicate another small step towards achieving gender equality in sports media discourses, but there is still a long way to go.-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.subject.lcshTennis players - Press coverage - Sex differences-
dc.titleDeuce or advantage? : examining gender bias in online coverage of professional tennis through a mixed methodology-
dc.typePG_Thesis-
dc.identifier.hkulb5677116-
dc.description.thesisnameMaster of Arts in Applied Linguistics-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineApplied English Studies-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b5677116-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats