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Article: Information seeking behaviour and purchasing decision: case study in digital cameras

TitleInformation seeking behaviour and purchasing decision: case study in digital cameras
Authors
Issue Date2015
PublisherICST.
Citation
EAI Endorsed Transactions on Industrial Networks and Intelligent Systems, 2015, v. 2, p. e3 How to Cite?
AbstractThis case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries.
Persistent Identifierhttp://hdl.handle.net/10722/214668

 

DC FieldValueLanguage
dc.contributor.authorChan, AWY-
dc.contributor.authorKo, EHT-
dc.contributor.authorHo, EMY-
dc.contributor.authorChiu, KWD-
dc.contributor.authorChan, EYL-
dc.date.accessioned2015-08-21T11:46:56Z-
dc.date.available2015-08-21T11:46:56Z-
dc.date.issued2015-
dc.identifier.citationEAI Endorsed Transactions on Industrial Networks and Intelligent Systems, 2015, v. 2, p. e3-
dc.identifier.urihttp://hdl.handle.net/10722/214668-
dc.description.abstractThis case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries.-
dc.languageeng-
dc.publisherICST. -
dc.relation.ispartofEAI Endorsed Transactions on Industrial Networks and Intelligent Systems-
dc.titleInformation seeking behaviour and purchasing decision: case study in digital cameras-
dc.typeArticle-
dc.identifier.emailChiu, KWD: dchiu88@hku.hk-
dc.identifier.doi10.4108/inis.2.3.e3-
dc.identifier.hkuros249164-
dc.identifier.volume2-
dc.identifier.spagee3-
dc.identifier.epagee3-

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