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Conference Paper: Does altruism matter on online group buying? Perspectives from egotistic and altruistic behavior

TitleDoes altruism matter on online group buying? Perspectives from egotistic and altruistic behavior
Authors
Keywordsaltruism
reciprocity
reputation
trust
online group buying
Issue Date2013
PublisherKorea Society of Management Information Systems (KMIS).
Citation
The 17th Pacific Asia Conference on Information Systems (PACIS), Jeju Island, South Korea, 18-22 June 2013. In the Proceedings of the 17th Pacific Asia Conference on Information Systems (PACIS), 2013 How to Cite?
AbstractThe purpose of this study is to examine altruistic behavior (altruism) and egotistic behavior (reciprocity and reputation) regarding online group repurchasing intention. Data collected from 282 online group shoppers in an online shopping store provided support for the proposed model. The findings of the study shows that altruism is relevant to online group buying, and trust and satisfaction have significantly positive effects on online group repurchasing intention. The results emphasize that altruism, reciprocity, and reputation of motivations are significantly positive predictors of trust. Altruism and reciprocity have significantly positive effects on satisfaction, whereas reputation does not. The contribution of this study draws attention to the altruistic value of electronic commerce, by theorizing and validating the effects of altruistic and egotistic behavior on online group repurchasing intention. This paper presents a discussion on altruistic behavior (altruism) and egotistic behavior (reciprocity and reputation) regarding online group repurchasing intention and suggestions for future research.
DescriptionConference Theme: Smart, Open and Social Information Systems
Session: JAIS-Sponsored Paper Development Workshop 303A
Persistent Identifierhttp://hdl.handle.net/10722/201496
ISBN

 

DC FieldValueLanguage
dc.contributor.authorShiau, WLen_US
dc.contributor.authorChau, PYKen_US
dc.date.accessioned2014-08-21T07:28:46Z-
dc.date.available2014-08-21T07:28:46Z-
dc.date.issued2013en_US
dc.identifier.citationThe 17th Pacific Asia Conference on Information Systems (PACIS), Jeju Island, South Korea, 18-22 June 2013. In the Proceedings of the 17th Pacific Asia Conference on Information Systems (PACIS), 2013en_US
dc.identifier.isbn9788995217016-
dc.identifier.urihttp://hdl.handle.net/10722/201496-
dc.descriptionConference Theme: Smart, Open and Social Information Systems-
dc.descriptionSession: JAIS-Sponsored Paper Development Workshop 303A-
dc.description.abstractThe purpose of this study is to examine altruistic behavior (altruism) and egotistic behavior (reciprocity and reputation) regarding online group repurchasing intention. Data collected from 282 online group shoppers in an online shopping store provided support for the proposed model. The findings of the study shows that altruism is relevant to online group buying, and trust and satisfaction have significantly positive effects on online group repurchasing intention. The results emphasize that altruism, reciprocity, and reputation of motivations are significantly positive predictors of trust. Altruism and reciprocity have significantly positive effects on satisfaction, whereas reputation does not. The contribution of this study draws attention to the altruistic value of electronic commerce, by theorizing and validating the effects of altruistic and egotistic behavior on online group repurchasing intention. This paper presents a discussion on altruistic behavior (altruism) and egotistic behavior (reciprocity and reputation) regarding online group repurchasing intention and suggestions for future research.-
dc.languageengen_US
dc.publisherKorea Society of Management Information Systems (KMIS).-
dc.relation.ispartofPacific Asia Conference on Information Systems (PACIS)en_US
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectaltruism-
dc.subjectreciprocity-
dc.subjectreputation-
dc.subjecttrust-
dc.subjectonline group buying-
dc.titleDoes altruism matter on online group buying? Perspectives from egotistic and altruistic behavioren_US
dc.typeConference_Paperen_US
dc.identifier.emailChau, PYK: pchau@business.hku.hken_US
dc.identifier.authorityChau, PYK=rp01052en_US
dc.description.naturepublished_or_final_version-
dc.identifier.hkuros233808en_US
dc.publisher.placeSouth Korea-

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