Different strokes for different folks

Abstract

Emerging market MNEs are being recognized as “Tomorrow’s global giants”. Their increasing influence affects existing MNEs and defines global competitive dynamics. However research has not yet developed a complete picture of the competitiveness of emerging market MNEs and their sources of advantage. An important first step is to understand the developmental paths undertaken by these EM MNEs. We identify various internationalization paths and the sequence of internationalization moves. We draw on extant international business theory to help us to frame EM MNE strategic choice of internationalization in terms of home country, host country and strategic intent of the MNE. The internationalization pathways influence the development of unique sets of resources and capabilities that in turn underlie the competitiveness and advantages (or disadvantages) or EM MNEs.