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Conference Paper: Less About Me, More About You: How Self-Affirmation Changes Word-Of-Mouth Intentions For the Self Versus Others

TitleLess About Me, More About You: How Self-Affirmation Changes Word-Of-Mouth Intentions For the Self Versus Others
Authors
Issue Date2013
PublisherAdvances for Consumer Research.
Citation
Association for Consumer Research 2013 Annual Conference, Chicago, IL, 3-6 October 2013. In Advances in Consumer Research, 2013, v. 41, p. 159-160 How to Cite?
AbstractFour studies found that self-affirmation influenced word-of-mouth (WOM), decreasing consumers’ complaints about their own negative experiences but increasing complaints on behalf of others. We further found that affirmation induced broader perspectives, which muted the intensity of the self’s experiences while intensifying an appreciation of others’ emotions.
Persistent Identifierhttp://hdl.handle.net/10722/201489

 

DC FieldValueLanguage
dc.contributor.authorKim, S-
dc.contributor.authorMcGill, AL-
dc.date.accessioned2014-08-21T07:28:42Z-
dc.date.available2014-08-21T07:28:42Z-
dc.date.issued2013-
dc.identifier.citationAssociation for Consumer Research 2013 Annual Conference, Chicago, IL, 3-6 October 2013. In Advances in Consumer Research, 2013, v. 41, p. 159-160-
dc.identifier.urihttp://hdl.handle.net/10722/201489-
dc.description.abstractFour studies found that self-affirmation influenced word-of-mouth (WOM), decreasing consumers’ complaints about their own negative experiences but increasing complaints on behalf of others. We further found that affirmation induced broader perspectives, which muted the intensity of the self’s experiences while intensifying an appreciation of others’ emotions.-
dc.languageeng-
dc.publisherAdvances for Consumer Research.-
dc.relation.ispartofAdvances in Consumer Research-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleLess About Me, More About You: How Self-Affirmation Changes Word-Of-Mouth Intentions For the Self Versus Others-
dc.typeConference_Paper-
dc.identifier.emailKim, S: skim12@chicagobooth.edu-
dc.identifier.authorityKim, S=rp01613-
dc.description.naturepublished_or_final_version-
dc.identifier.hkuros232931-
dc.identifier.volume41-
dc.identifier.spage159-
dc.identifier.epage160-
dc.publisher.placeChicago, IL-

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